Edutainment Market Growth Trends, Forecasts, and Share Analysis, 2023-2030

The Global Edutainment Market is expected to reach US$ 3,621.5 million by 2030, registering a CAGR of over 11.3%, report by RationalStat


Wilmington, Delaware, Aug. 31, 2023 (GLOBE NEWSWIRE) -- Global Edutainment Market is valued at US$ 1,536.2 million in 2022 and is expected to grow at a significant CAGR of over 11.3% over the forecast period of 2023-2030, according to the latest market report by RationalStat

Market Definition, Market Scope, and Report Overview

Rapid technological improvements have had a huge impact on the edutainment business. The emergence of interactive digital platforms, virtual reality (VR), augmented reality (AR), mobile devices, and gamification approaches has transformed the delivery of instructional content. These technologies boost engagement, interactivity, and immersion, making learning more fun and effective.

Furthermore, traditional methods of instruction frequently fail to interest students, particularly younger generations who have grown up in a digital and interactive world. Edutainment provides a solution by combining education and enjoyment through interesting and interactive learning experiences. As parents and educators recognize the benefits of making learning more engaging and participatory, the demand for such experiences has skyrocketed.

  • According to a deep-dive market assessment by RationalStat, the global edutainment market has been analyzed on the basis of market segments, including on product, application and geography/regions (including North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa, and Asia Pacific). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2030.
  • Market intelligence for the global edutainment market covers market sizes on the basis of market value (US$/EUR Million) and volume (Units) by various products/services/ equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.
  • In addition, the long-term sector and products/services 10-year outlook and its implications on the global edutainment market. It also includes the industry's current state – Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

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Global Edutainment Market: Segmental and Market Share Analysis

  • On the basis of product, the hybrid sector is likely to gain major market share in the next years. This segment is expected to account for an exponential proportion of 32% by the end of 2030.
  • On the basis of region, Japan is concentrating on robot building kits for edutainment uses. Because robotics is a multi-disciplinary field involving the integration of numerous technical topics, it provides exceptional educational leverage.


Report Synopsis

Report Metrics Details
Base Year 2022
Forecast Period 2023-2030
Base Year Market Size US$ 1,536.2 million
Market Size Forecast US$ 3,621.5 million
Growth Rate 11.3%
Key Market Drivers
  • Increased Investment by Large Gaming and Educational businesses
  • Enhancement of the Children’s Social Skills
Companies Profiled
  • Pororo Parks
  • Kidzania
  • Plabo
  • Legoland Discovery Center
  • CurioCity
  • Kindercity
  • Mattel Play! Town
  • Totter’s Otterville
  • Kidz Holding S.A.L
  • Little Explorers

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Competition Analysis and Market Structure

These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the global edutainment market include,

  • In June 2021, Legoland discovery center opened 31,000 sq. ft indoor playground at Great Mall in Milpitas.

Some of the prominent players and suppliers operating and contributing significantly to the global edutainment market growth include Pororo Parks, Kidzania, Plabo, Legoland Discovery Center, CurioCity, Kindercity, Mattel Play! Town, Totter’s Otterville, Kidz Holding S.A.L, Little Explorers among others.

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RationalStat has segmented the global edutainment market based on product, application, and region

  • Global Edutainment Market Value (US$ Million), Volume (Units11.3%), and Market Share (2019-2030) Analysis by Product
    • Interactive
    • Non-interactive
    • Hybrid
    • Explorative
  • Global Edutainment Market Value (US$ Million), Volume (Units11.3%), and Market Share (2019-2030) Analysis by Application 
    • Children
    • Teenagers
    • Adult
  • Global Edutainment Market Value (US$ Million), Volume (Units11.3%), and Market Share (2019-2030) Analysis by Region
    • North America Edutainment Market
      • US
      • Canada
    • Latin America Edutainment Market
      • Brazil
      • Mexico
      • Rest of Latin America
    • Western Europe Edutainment Market
      • Germany
      • UK
      • France
      • Spain
      • Italy
      • Benelux
      • Nordic
      • Rest of Western Europe
    • Eastern Europe Edutainment Market
      • Russia
      • Poland
      • Hungary
      • Other CIS Countries
      • Rest of Eastern Europe
    • Asia Pacific Edutainment Market
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • ASEAN
        • Indonesia
        • Thailand
        • Philippines
        • Vietnam
        • Malaysia
        • Rest of ASEAN
      • Rest of Asia Pacific
    • Middle East & Africa Edutainment Market
      • GCC
        • Saudi Arabia (KSA)
        • United Arab Emirates (UAE)
        • Rest of the GCC
      • South Africa
      • Nigeria
      • Turkey
      • Rest of the Middle East & Africa

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Key Questions Answered in the Edutainment Report:

  • What will be the market value of the global edutainment market by 2030?
  • What is the market size of the global edutainment market?
  • What are the market drivers of the global edutainment market?
  • What are the key trends in the global edutainment market?
  • Which is the leading region in the global edutainment market?
  • What are the major companies operating in the global edutainment market?
  • What are the market shares by key segments in the global edutainment market?

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Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

  • Defining the problem by understanding the type of market and data required by the client.
  • Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
  • Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
  • Evaluating and analyzing the data by referring to data sources utilized and leveraged.
  • Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

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About RationalStat LLC                    

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

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