United States Home Loan Market Analysis Report 2023-2028: Increasing Number of Fintech Companies Entering the Market & Rising Focus Towards Loan Sector by Bank and NBFCs

Dublin, Oct. 04, 2023 (GLOBE NEWSWIRE) -- The "United States Home Loan Market Competition Forecast & Opportunities, 2028" report has been added to ResearchAndMarkets.com's offering.

The United States home loan market is expected to experience significant growth to 2028

The United States home loan market is undergoing a transformation, driven by several key factors that are reshaping the lending landscape. These factors include a growing pool of potential homebuyers, the automation of loan processes, and the pervasive trend of digitalization.

Home loans, typically extended by financial institutions, serve as the financial backbone for individuals aspiring to acquire residential properties. These properties can range from completed, move-in-ready homes to those still in construction phases. Banks and non-banking financial companies (NBFCs) both offer home loans, often determining interest rates based on the borrower's creditworthiness. These loans commonly come with lengthy repayment periods of up to 30 years, structured through equated monthly installments (EMIs).

In recent years, the demand for mortgages in the United States has experienced a notable upswing, primarily catalyzed by heightened home purchasing activities during the COVID-19 pandemic. Consequently, this surge has generated substantial demand within the purchase market, attracting banks, nonbank lenders, and investors operating in the mortgage sector.

Furthermore, despite the economic repercussions of the pandemic, the desire for homeownership in the United States remains unwavering. The broader economic expansion and the growth in the number of households have contributed to the increasing rate of homeownership.

Notably, 2020 witnessed a 2.6% annual uptick in homeownership, welcoming over 2.1 million new homeowners into the fold. Geographically, the Midwest and South regions of the United States exhibit higher homeownership rates compared to the Northeast and West. With this surge in homeownership, a concurrent rise in the demand for home loans is anticipated.

Automation has emerged as a pivotal force in streamlining the home loan process, substantially elevating the overall customer experience. The mortgage industry has eagerly embraced technology to expedite and simplify mortgage applications, thereby widening access to home financing and home-buying services.

A cornerstone of this technological revolution is digitalization, with the U.S. digital payments sector expanding at a commendable rate of 23%. These technological strides are designed to expedite mortgage applications, curtail expenses, and enhance the overall client journey. Consequently, the escalating wave of digitalization is poised to further propel the United States home loan market.

The ascendancy of nonbank lenders has introduced a seismic shift in the market landscape. Nonbank lenders have emerged as a credible alternative, especially for borrowers seeking refinancing options. Over the past decade, nonbank mortgage lenders have not only gained market share but have also eclipsed traditional banks in prominence.

In 2020, seven out of the top ten mortgage lenders in the United States hailed from the nonbank sector. These lenders have strategically invested in diverse technologies to fortify their operations, spanning from platform modernization to automated compliance solutions. Consequently, the continued ascent of nonbank lenders is set to stoke the growth engine of the home loan market.

In summation, the United States home loan market stands at the cusp of substantial growth, underpinned by a confluence of factors, including surging demand, automation enhancements, and the burgeoning influence of nonbank lenders.

Market Dynamics

Market Trends & Developments

  • Increasing number of fintech companies
  • Rising focus towards loan sector by Bank and NBFCs
  • Increasing construction activities
  • Rapid urbanization
  • Attractive marketing strategies


  • Increasing home ownership
  • Automation in loan process
  • Growth of nonbank lenders


  • Security concerns
  • Surging competition

Competitive Landscape

  • Bank of America Corporation
  • JPMorgan Chase & Co.
  • Citigroup, Inc.
  • Wells Fargo & Co.
  • U.S. Bancorp
  • PNC Financial Services Group, Inc.
  • American Express Company
  • Ally Financial Inc.
  • Truist Financial Corporation
  • Goldman Sachs & Co. LLC.

Voice of Customer Analysis

  • Sample Size Determination
  • Respondent Demographics
  • By Gender
  • By Age
  • By Occupation
  • Brand Awareness
  • Factors Influencing Loan Availing Decision
  • Sources of Information
  • Challenges Faced

Impact of COVID-19 on United States Home Loan Market

  • Impact Assessment Model
  • Key Segments Impacted
  • Key Regions Impacted

Report Scope

United States Home Loan Market, by Type:

  • Home Purchase
  • Refinance
  • Home Improvement
  • Construction
  • Others

United States Home Loan Market, by End User:

  • Employed Individuals
  • Professionals
  • Students
  • Entrepreneurs
  • Others

United States Home Loan Market, by Tenure Period:

  • Less than 5 years
  • 6-10 years
  • 11-24 years
  • 25-30 years

United States Home Loan Market, by Region:

  • South
  • Midwest
  • Northeast
  • West

For more information about this report visit https://www.researchandmarkets.com/r/wzvxqs

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