Wilmington, Delaware, Oct. 11, 2023 (GLOBE NEWSWIRE) -- Australia CRM Market value is US$ 2.5 billion in 2023 and is expected to grow at a significant CAGR of over 8.4% over the forecast period of 2023-2030, according to the latest market report by RationalStat
Market Definition, Market Scope, and Report Overview
CRM, or Customer Relationship Management, is the technology, practices, and strategies used by businesses to manage and analyze customer interactions and data across the customer lifecycle. CRM's major purpose is to strengthen customer connections, aid in client retention, and promote sales growth.
The expansion of e-commerce in Australia has resulted in a rise in demand for CRM systems. CRM systems are used by online retailers to manage customer orders, track purchasing behavior, and provide personalized product recommendations, thereby improving the overall online shopping experience.
- According to a deep-dive market assessment by RationalStat, the Australia CRM market has been analyzed on the basis of market segments, including solution, deployment, enterprise size, end use and geography/regions (including Western Australia, Southern Australia, Eastern Australia, Northern and Central Australia). The report also offers Australia and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2030.
- Market intelligence for the Australia CRM market covers market sizes on the basis of market value (US$/EUR Million) and volume (Users) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.
- In addition, the long-term sector and products/services 10-year outlook and its implications on the Australia CRM market. It also includes the industry's current state – Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.
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Australia CRM Market: Segmental and Market Share Analysis
- On the basis of solution, in 2022, the customer service segment dominated the market, accounting for 23% of total revenue. Customers' increasing usage of digital channels to engage with brands and organizations via artificial intelligence and its applications is likely to drive growth during the forecast period.
- On the basis of deployment, cloud segment dominated the Australia CRM market in 2022 and accounted for a revenue share of 56%.
Report Synopsis
| Report Metrics | Details |
| Base Year | 2023 |
| Forecast Period | 2023-2030 |
| Base Year Market Size | US$ 2.5 billion |
| Market Size Forecast | US$ 4.4 billion |
| Growth Rate | 8.4% |
| Key Market Drivers |
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| Companies Profiled |
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Competition Analysis and Market Structure
Leading players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the Australia CRM market include,
- In July 2023, Salesforce announced the broad release of its "Sales Planning" product, which simplifies the construction of end-to-end plans based on CRM data. This sales cloud system will allow businesses to divide territories, compensation, capacity, and quotas more efficiently.
Some of the prominent players and suppliers operating and contributing significantly to the Australia CRM market growth include Microsoft Corporation, Salesforce, Inc., Oracle Corporation, SAP SE, Zoho Corporation Pvt. Ltd., HubSpot, Inc., SugarCRM Inc., SwiftFox, Pipedrive, and Infusion Software, Inc. (Keap), among others.
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RationalStat has segmented the Australia CRM market based on solution, deployment, enterprise size, end use, and region
- Australia CRM Market Value (US$ Million), Volume (Users) and Market Share (2019-2030) Analysis by Solution
- Customer Service
- Customer Experience Management
- CRM Analytics
- Marketing Automation
- Salesforce Automation
- Social Media Monitoring
- Australia CRM Market Value (US$ Million), Volume (Users) and Market Share (2019-2030) Analysis by Deployment
- On-premise
- Cloud
- Australia CRM Market Value (US$ Million), Volume (Users) and Market Share (2019-2030) Analysis by Enterprise Size
- Large Enterprise
- SMEs
- Australia CRM Market Value (US$ Million), Volume (Users) and Market Share (2019-2030) Analysis by End Use
- BFSI
- Retail
- Healthcare
- IT & Telecom
- Discrete Manufacturing
- Government & Education
- Australia CRM Market Value (US$ Million), Volume (Users) and Market Share (2019-2030) Analysis by Region
- Australia CRM Market
- Western Australia
- Southern Australia
- Eastern Australia
- Northern and Central Australia
- Australia CRM Market
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Key Questions Answered in the CRM Report:
- What will be the market value of the Australia CRM market by 2030?
- What is the market size of the Australia CRM market?
- What are the market drivers of the Australia CRM market?
- What are the key trends in the Australia CRM market?
- Which is the leading region in the Australia CRM market?
- What are the major companies operating in the Australia CRM market?
- What are the market shares by key segments in the Australia CRM market?
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Research Methodology
RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.
RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:
- Defining the problem by understanding the type of market and data required by the client.
- Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
- Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
- Evaluating and analyzing the data by referring to data sources utilized and leveraged.
- Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.
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About RationalStat LLC
RationalStat is an end-to-end Australia market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support Australia and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.
RationalStat has strategic partnerships with leading data analytics and consumer research companies to cater to the client’s needs. Additional services offered by the company include consumer research, country reports, risk reports, valuations and advisory, financial research, due diligence, procurement and supply chain research, data analytics, and analytical dashboards.
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