Electric Toothbrush Market to Reach US$4.1 Billion by 2029, Propelled by Increasing Awareness of Oral Hygiene- By PMI

Prophecy Market Insights latest research report on the Electric toothbrush market provides a comprehensive analysis of the current market scenario, growth opportunities, challenges, and emerging trends. The report offers insights into the market's size and share, key market players, distribution channels, and consumer preferences. It also examines the impact of the COVID-19 pandemic on the market and provides a detailed analysis of the competitive landscape, including strategic alliances, mergers, and acquisitions.

Covina, Oct. 25, 2023 (GLOBE NEWSWIRE) -- Electric toothbrushes are oral hygiene devices that use electrical power to move the brush head, helping individuals effectively clean their teeth and gums. They come with various features such as oscillating, rotating, or sonic technology to provide a more efficient and convenient brushing experience compared to traditional manual toothbrushes.

People are becoming more conscious of the importance of oral hygiene. Dentists and dental association worldwide recommend electric toothbrushes for their superior cleaning performance, which is leading to increased adoption. Some manufacturers are focusing on producing eco-friendly electric toothbrushes, addressing the growing concern for sustainability. This trend could further expand Electric Toothbrush Market.

Key Highlights

  • In October 2023, Perfora unveiled India’s first Aluminium Handle electric toothbrush. This innovative toothbrush, which uses 70% less plastic than all other electric toothbrushes currently on the market, raises the bar for sustainability and environmental awareness. In keeping with their goal to lowering plastic waste, Perfora now offers the stylish and environmentally friendly Toothbrush 2.0 electric toothbrush. It has a 2-minute timer with 30-second quad technology, and it is available in Rose Gold and Platinum Silver.

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Evolution of the Electric Toothbrush Market

Electric toothbrushes have come a long way since their introduction in the mid-20th century. Initially, they were considered a luxury item, reserved for those willing to invest in premium oral care. Over the years, technological advancements and increasing awareness of the benefits of electric toothbrushes have led to their widespread adoption.

The early electric toothbrushes were bulky and had limited features. However, today's electric toothbrushes are sleek, compact, and equipped with a range of smart features such as pressure sensors, timers, Bluetooth connectivity, and various cleaning modes. This evolution has made electric toothbrushes more accessible and appealing to a broader consumer base.

Key Players in the Electric Toothbrush Market

The key players operating the Global Electric Toothbrush Market includes The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V., Shenzhen Risun Technology Co. Ltd., Mouth Watchers, LLC, Conair Corporation, Quip, Inc., Water Pik Inc., and Kolibree SAS.

Market Segmentation

  • By Technology: Vibrational Electric Toothbrush and Rotation Oscillation Electric Toothbrush), By Distribution Channel (Online and Offline
  • By End-User: Adults and Kids
  • By Region: North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Emerging Trends in the Electric Toothbrush Market

  • Sustainable Designs: As environmental consciousness grows, manufacturers are focusing on eco-friendly materials and sustainable packaging, catering to consumers looking for more sustainable oral care options.
  • AI and Smart Features: Electric toothbrushes with artificial intelligence and smart connectivity are on the rise. They provide real-time feedback, personalized brushing routines, and reminders for changing brush heads.
  • Ultrasonic Technology: Ultrasonic toothbrushes are gaining popularity for their ability to remove plaque and bacteria effectively using high-frequency vibrations.
  • Customization: Manufacturers are offering a variety of brush head options and cleaning modes to suit individual preferences and oral care needs.
  • Subscription Services: Subscription-based models, like Quip, are making electric toothbrushes more accessible to a broader audience while ensuring users receive regular replacements and dental care products.

Factors Driving Market Growth

  • Increasing Oral Health Awareness: As people become more conscious of the importance of good oral health, they are willing to invest in quality oral care products, including electric toothbrushes.
  • Technological Advancements: Ongoing innovations in electric toothbrush technology are making these products more attractive and effective, encouraging consumers to upgrade.
  • Dental Recommendations: Dentists and dental professionals often recommend electric toothbrushes due to their superior cleaning capabilities, leading patients to consider this option seriously.
  • Busy Lifestyles: Electric toothbrushes with time-saving features, such as timers and pressure sensors, appeal to individuals with fast-paced lives.
  • Aging Population: The aging population is more susceptible to oral health issues, making electric toothbrushes an essential tool for maintaining healthy teeth and gums.


The high cost of electric toothbrushes is a major challenge for the market. Electric toothbrushes are more expensive than manual toothbrushes. This is a barrier to entry for consumers in developing countries.

The limited availability of electric toothbrushes in rural areas is another challenge for the market. Electric toothbrushes are not widely available in rural areas. This is a barrier to entry for consumers in these areas.

Analyst View

Manufacturers are always coming up with new features, including improved pressure sensors, Bluetooth connectivity, and smartphone apps. These developments enhance user experience and are likely to draw in more customers. Consumers are increasingly prepared to spend money on more expensive electric toothbrushes when disposable income rises in various parts of the world since they are frequently seen as a long-term investment in oral health.

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The electric toothbrush market is expected to grow significantly during the forecast period. This growth is attributed to the increasing awareness of oral hygiene and the rising demand for premium oral care products. The market is expected to be driven by the increasing demand for premium oral care products in developing countries and the growing popularity of e-commerce. However, the high cost of electric toothbrushes and the limited availability of electric toothbrushes in rural areas are some of the challenges that the market faces.

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