Global Stationery Products Strategic Business Report 2023: Growing Trend towards Bullet-Journaling and Hand Lettering Supports Sales of Writing Instruments and Notebooks

Dublin, Oct. 30, 2023 (GLOBE NEWSWIRE) -- The "Stationery Products: Global Strategic Business Report" report has been added to's offering.

The global market for Stationery Products estimated at US$24.2 Billion in the year 2022, is projected to reach a revised size of US$34.7 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2022-2030.

Printing Supplies, one of the segments analyzed in the report, is projected to record 4.8% CAGR and reach US$17.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Paper-based Stationery Products segment is readjusted to a revised 3% CAGR for the next 8-year period.

The U.S. Market is Estimated at $6.6 Billion, While China is Forecast to Grow at 7.4% CAGR

The Stationery Products market in the U.S. is estimated at US$6.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$7.2 Billion by the year 2030 trailing a CAGR of 7.4% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.1% and 4.1% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Select Competitors (Total 259 Featured) -

  • American Greetings Corporation
  • Archies Limited
  • Brother International Corporation
  • Canon U.S.A., Inc.
  • CSS Industries Inc.
  • Dixon Ticonderoga Company
  • Hallmark Cards, Inc.
  • Herlitz PBS AG
  • Hewlett-Packard Development Company, L.P.
  • International Writing Instrument Corp.
  • Kokuyo Co., Ltd.
  • Mitsubishi Pencil Co., Ltd.
  • Montblanc International GmbH
  • Office Depot, Inc.
  • Pentel Co., Ltd.
  • Pilot Corporation
  • Samsung Electronics Co., Ltd.
  • Societe BIC
  • ST DuPont SA
  • Staples Advantage
  • Xerox Corporation

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Attributes:

Report AttributeDetails
No. of Pages382
Forecast Period2020 - 2027
Estimated Market Value (USD) in 2020$22.4 Billion
Forecasted Market Value (USD) by 2027$29.8 Billion
Compound Annual Growth Rate4.2%
Regions CoveredGlobal

Key Topics Covered:




  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Stationery Products - A Diverse and Dispersed Industry
  • Digitalization Brings in a Mixed Bag of Opportunities & Challenges for Stationery Products
  • Writing Instruments Continue to Attract Demand
  • Digital Fatigue Triggers Revival of Interest in Penmanship and Printed Books
  • Recent Market Activity
  • Education Sector - A Major Market for Stationery Products
  • Rising Education Levels to Inject Demand
  • Seasonality is the Norm, Rather than an Exception
  • Digitization Impacts Demand for Conventional Office Supplies
  • Market Outlook
  • Developing Countries to Drive Global Growth
  • Stationery Products - Global Key Competitors Percentage Market Share in 2021 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2021 (E)



  • Product Innovations Spark Renewed Interest in Stationery
  • Demand for Personalized Stationery Gains Momentum
  • The Home Office - An Expanding Market Segment
  • New Office Starts & Corporate Expansions - Key to Growth for Office Supplies
  • Paper & Paper-Based Products - Traditional Revenue Contributors
  • Trends Dictating a Direct Face-Off of Paper Products with Digitization
  • Growing Trend towards Bullet-Journaling and Hand Lettering Support Sales of Writing Instruments and Notebooks
  • Rise in Adoption of Eco-Friendly Products
  • DIY Market Presents New Opportunities
  • Demand on Rise for Fundraising Calendars
  • Stationery Licensing Offers New Pockets of Growth
  • Rise in Sales of Gift-Wrap and Party Goods
  • Writing Instruments - A Review
  • Writing Instruments Growth Drivers (On a Scale of 1-10)
  • Pens/Markers - Less Fazed by Digital Media
  • Premium Fountain Pens Remain a Niche
  • Luxury Writing Instruments Garner Demand
  • Ergonomic Pens to Relieve Writers Cramp
  • Personalization of Pens Grows in Demand
  • Demand on Rise for Fashionable and Stylish Writing Instruments
  • Pens in the Competitive List of Gifts
  • The 'Green Trend' - Assaying the Environmental Cause
  • Pencil Makers Go the Digital Way
  • Binders and Notebooks Emerge as Fashionable Items
  • Envelopes Market - A Review
  • Favorable Demographics Augur Well for Educational Stationery Products Market
  • Youth Bulge Augurs Well for Stationery Products Market
  • Writing & Marking Instruments Reach Toddlers
  • Women - The Largest Home Office Users
  • Features in Home-Office Supplies Increasingly Preferred by Consumers (Rating on Scale of 1-10, 1 being the least)




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Global Market for Stationery Products

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