Dublin, Nov. 03, 2023 (GLOBE NEWSWIRE) -- The "Apparel, Clothing and Accessories Sports Sponsorship Landscape - Analysing Key Brands and Spenders, Venue Rights, Deals and Case Studies" report has been added to ResearchAndMarkets.com's offering.
In a dynamic and ever-evolving market, this comprehensive report unveils valuable insights into the sports sponsorship landscape of the apparel, clothing & accessories sector. Offering a detailed analysis of key trends, most active brands, leading spenders, and the sector's prominent sports partnerships, the report provides a forward-looking perspective that enables industry executives to shape proactive strategies for future growth.
Key Highlights
- A Multi-Billion Dollar Investment: The apparel, clothing & accessories sector is set to contribute an estimated $5.98 billion to sports industry rights holders, underscoring the significant financial influence of sports sponsorship. This data is sourced from the analyst's Sport Intelligence Centre, referencing the latest information available as of September 12, 2023.
- A Diverse Landscape: Involving 691 clothing & accessories sector brands, the sports sponsorship market within this sector boasts a broad spectrum of engagement. These brands are increasingly harnessing the allure of sports, the charisma of athletes, and the wellness association with sports to reach existing target demographics while also expanding into new audiences.
- Global Influence: The market's geographical distribution is notable, with 61% of deals originating from brands headquartered in the EMEA region. In comparison, 31% of deals stem from AMER region-headquartered brands, contributing an annual spend of $2.68 billion, with the remaining 8% of deals attributed to brands from the APAC region.
- Soccer Dominance: Soccer reigns supreme as the dominant market for clothing & accessories sector brands, constituting nearly 50% of the sector's spending on sports sponsorship in 2023. Such deals account for over 45% of all sports partnerships in this sector.
- EMEA Region Leadership: Brands in the EMEA region lead in terms of sponsorship spending, committing nearly $3.15 billion per year. Key players like Adidas, PUMA, LVMH Moet Hennessy Louis Vuitton, Rolex, and Tissot are instrumental in driving this expenditure, outspending their AMER region counterparts.
- Sports Federation Sponsorship: The sports federation category receives the lion's share of sponsorship from clothing & accessories sector brands, representing 40% of total sector spending and 28% of total deals. High-profile sports entities such as the NFL, NBA, Olympic Games, FC Barcelona, Real Madrid CF, Manchester United FC, MLB, and PSG feature prominently in this sector's most notable partnerships.
- A Case Study on Adidas: The report includes a comprehensive case study of Adidas' enduring partnership with Major League Soccer (MLS), which has been renewed until 2030. This partnership marks an expansion of Adidas' global presence in the soccer world, capitalizing on the surging momentum of soccer in North America.
In an industry where sportswear brands continuously innovate with advanced technologies to enhance athletes' performance, this report underscores the sector's pivotal role in fostering emotional connections with sports audiences and building global brand affinity. With charts and tables for clarity, this report is tailored for executives and professionals, offering valuable insights presented with precision and depth.
Key Topics Covered
- Executive Summary
- Introduction
- Sponsorship Market Trend - Apparel, Clothing & Accessories 2023
- Sector Summary
- Top Sports by Value and Volume
- Most Attractive Sports Properties
- Product Category Breakdown
- Biggest Deals
- Key Sponsorship Markets
- Top Expiring Deals in 2023
- Case Study - Adidas and Major League Soccer (MLS)
- Brand Summary
- Most Active Brands
- Biggest Spenders
- Brand Spend Per Location
- Key Brands Analysis
- Appendix
- Sources
A selection of companies mentioned in this report includes:
- Nike
- Adidas
- Puma
- Fanatics
- LVMH
- Rolex
- Under Armour
- Jordan
- Oakley
- Tissot
- Castore
- New Balance Omega
- Umbro
- Macron
- Hummel
For more information about this report visit https://www.researchandmarkets.com/r/e0hazu
Source: GlobalData
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