Global Pay TV Market to Reach $203.13 Bn, at 1.5% CAGR by 2028: Says Allied Market Research

The growth of the global pay TV market is driven by a surge in the number of subscribers, a reduction in subscription cost, and a rise in demand for IPTV.

Wilmington, Delaware , Nov. 08, 2023 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Pay TV Market by Type (Cable TV, Satellite TV and IPTV) and Application (Residential and Commercial): Global Opportunity Analysis and Industry Forecast, 2021–2028." According to the report, the global pay TV industry generated $182.32 billion in 2020, and is projected to garner $203.13 billion by 2028, witnessing a CAGR of 1.5% from 2021 to 2028. 

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  • 98 – Tables  
  • 61 – Charts  
  • 197 – Pages 

Prime Determinants of Growth 

The growth of the global pay TV market is driven by a surge in the number of subscribers, a reduction in subscription cost, and a rise in demand for IPTV. However, security concerns related to content hamper the market growth. On the other hand, the emergence of OTT platforms and a significant increase in the number of new channels create lucrative opportunities in the coming years. 

Report Coverage & Details: 

Report Coverage  Details 
Forecast Period  2021–2028 
Base Year  2020 
Market Size in 2020  $182.32 billion 
Market Size in 2028  $203.13 billion 
CAGR  1.5 % 
No. of Pages in Report   197 
Segments covered  Type, Application, and Region. 
Drivers  Increasing number of Subscribers   Reduction in Subscription cost   Increasing demand of IPTV 
Opportunities  Emerging of OTT platforms  Increasing number of new channels 
Restraints  Content Security 

The Cable TV Segment to Dominate in Terms of Revenue during the Forecast Period 

On the basis of type, the cable TV segment accounted for the highest share in 2020, contributing to more than half of the global pay TV market, and is anticipated to maintain its dominant position in terms of revenue during the forecast period, attributed to the old and traditional form of television services. However, the IPTV segment is projected to witness the fastest CAGR of 5.9% from 2021 to 2028, owing to its flexibility to use smartphone and other mobile devices. 

The Residential Segment to Lead during the Forecast Period 

On the basis of application, the residential segment held the highest share in 2020, registering more than four-fifths of the global pay TV industry, and is expected to dominate during the forecast period. Moreover, the same segment is anticipated to register the fastest CAGR of 1.7% from 2021 to 2028. This is owing to the large consumer base and increased number of subscriptions.  

North America to Dominate by 2028 

Region-wise, North America dominated the market with the highest share in 2020, holding nearly half of the global pay TV market, and is projected to maintain its dominant share in terms of revenue by 2028, due to the rise in internet penetration in the region. However, LAMEA is anticipated to grow at the fastest CAGR of 5.9% during the forecast period, owing to a rise in interest of people in the television services and a surge in the number of new subscribers in the region. 

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Leading Market Players 

  • DISH Network Corporation 
  • Charter Communications (Spectrum) 
  • Tata Sky 
  • Xfinity (Comcast Corporation) 
  • Foxtel 
  • Rostelecom 
  • Airtel Digital TV 
  • DirecTV 
  • Dish TV India Limited 

The report offers an in-depth assessment of the leading players in the global pay TV industry. They have employed a variety of tactics, including product development and product launch, to expand their market revenue and remain dominant in various geographic areas. The report serves to illustrate the competitive landscape by analyzing business performance, top segments, product portfolios, and the strategic actions of market participants.   

Key Benefits for Stakeholders: 

  • This study comprises analytical depiction of the global pay TV market size along with the current trends and future estimations to depict imminent investment pockets.
  • The overall pay TV market analysis is determined to understand the profitable trends to gain a stronger foothold.  
  • The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis. 
  • The present pay TV market forecast is quantitatively analyzed from 2020 to 2028 to benchmark the financial competency.  
  • Porter’s five forces analysis illustrates the potency of the buyers and the suppliers in the industry. 
  • The report includes major pay TV suppliers along with the company overview, business segments, product portfolio, and key strategic moves and development in the market. 

Pay TV Market Key Segments: 

By Type 

  • Cable TV 
  • Satellite TV  
  • IPTV  

By Application 

  • Residential  
  • Commercial  

By Region 

  • North America  (U.S., Canada, Mexico) 
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe) 
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific) 
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA) 

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About Us: 

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports Insights" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 

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