ProntoForms completes name change to TrueContext Corporation

Legal name change comes as part of larger rebranding initiative

OTTAWA, Nov. 28, 2023 (GLOBE NEWSWIRE) -- ProntoForms Corporation (TSXV: PFM) (the “Company”), the global leader in field intelligence, announced today that it has filed Articles of Amendment to change its name to TrueContext Corporation effective November 28, 2023. Commencing on this date, the Ottawa-based SaaS company will be conducting business under the new name. The Company expects to change its ticker symbol to TCXT on the TSX Venture Exchange (“TSX-V”) effective December 5, 2023 subject to the approval of the TSX-V. Earlier this month, its wholly-owned subsidiary, ProntoForms Inc., completed its legal name change to TrueContext Inc. The Company also launched its new website at

This announcement comes on the back of a larger rebrand initiative, launched to align the corporate identity with continuing product development in response to the evolving needs of the global field service landscape. Over the last decade, the Company made significant leaps in product capability and functionality and has since grown to encompass a much larger scope than mobile forms. While staying true to its brand promise of rich user experience for connected field teams, the product has flourished into more technologically advanced enterprise applications, such as deep analytics and AI integrations.

“TrueContext – our founding name – is the next logical step for our corporate brand, reflecting the essence of what we do for field service environments across the globe. We no longer just digitize paper processes; we automate workflows for field service professionals. We provide a single source of truth to technicians in the field, allowing them to leverage adaptive workflows for accuracy, productivity, and precision. Our product also enables enterprises to harness the power of data – so they can know more, do more, and be more with field intelligence,” Founder and co-CEO Alvaro Pombo commented.

“The TrueContext brand better represents the product's sophistication and position in the market. The new identity is a statement of what the Company has grown to be and its mission to maintain its place as an industry leader through constant product innovation,” Philip Deck, co-CEO, added.

About the Company

The Company is the global leader in field intelligence. The product’s field workflows and data collection capabilities enable enterprise field teams to optimize decision-making, decrease organizational risk, maximize the uptime of valuable assets, and deliver exceptional service experiences. Over 100,000 subscribers use the Company’s product across multiple use cases, including asset inspection, compliance, installation, repair, maintenance, and environmental, health & safety with quantifiable business impacts.

The Company is based in Ottawa, Canada, and currently trades on the TSXV under the symbol PFM. ProntoForms and TrueContext are registered trademarks of TrueContext Inc., a wholly-owned subsidiary of the Company.

For additional information, please contact:

Alvaro Pombo
co-Chief Executive Officer
TrueContext Corporation
613.599.8288 ext. 1111
Philip Deck
co-Chief Executive Officer
TrueContext Corporation
Dave Croucher
Chief Financial Officer
TrueContext Corporation

Certain information in this press release may constitute forward-looking information. For example, the statement about the Company’s planned change of ticker symbol is forward-looking information. This information is based on current expectations that are subject to risks and uncertainties that are difficult to predict. The name change is subject to receipt of a certified copy of the Articles of Amendment from the Ontario Ministry of Public and Business Service Delivery. The ticker symbol change remains subject to approval by the TSX Venture Exchange. The Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to the Company.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.