Alcoholic Beverages in APAC Dominate Sport Sponsorship Landscape with Latest Trends and Brand Investments Revealed

Dublin, Dec. 22, 2023 (GLOBE NEWSWIRE) -- The "Asia-Pacific Alcoholic Beverages Sport Sponsorship Landscape - Biggest Brands and Spenders, Venue Rights, Deals, Trends and Case Studies" report has been added to's offering.

An extensive analysis of the Asia-Pacific (APAC) alcohol beverage sector's influence on sports sponsorship has been unveiled, showcasing key players, financial statistics, and emerging trends within the industry. The sector's engagement with high-profile sports like soccer and rugby league is under the spotlight, offering valuable insights into the corporate strategies of leading brands.

This new research publication provides a panoramic view of the APAC alcoholic beverages sector's role in sports partnerships, venue rights, and detailed case studies—making it an essential resource for understanding the interplay between these dynamic industries.

Breakdown of Major Brands and Spending Patterns

  • Asahi Breweries emerges as the most active brand, boasting 18 significant partnerships in 2023. Its sponsorship investment is a robust contributor within the sector.
  • Heavyweights Carlton and United Breweries and Chang Beer are at the forefront of sponsorship expenditure in the region, notably contributing to the sector's overall impact.
  • The reach of APAC brands, particularly from Australia, is reflected in a commanding $64.79 million sponsorship value—topping contributions from Asia, Europe, and the Americas.

Soccer Takes the Lead in Sponsorship Appeal

Soccer continues to be the premier sport for sponsorship deals within the APAC region, resonating with the market's enthusiasm for the sport. Other sports, including rugby league and Australian football, also demonstrate strong partnership values and numbers, emphasizing the diverse investment interests within the beverage sector.

Trend Analysis and Projections

Emerging trends reveal that brands are not only targeting traditional sports but are also considering factors such as regional popularity and international reach. The comprehensive analysis offers projections that can guide future brand strategies and market engagements.

The report underscores the landmark associations between APAC's alcoholic beverage brands and the sporting world, highlighting the scale and strategic initiatives that have shaped recent sponsorship scenarios. It stands as a testament to the vigor of both the APAC region's alcohol industry and its sporting events in cultivating high-value partnerships and enhancing brand visibility.

These findings underscore the ever-evolving nature of sports sponsorships and the integral role they play in today's brand marketing strategies.

Key Topics Covered:

  • Market Insights
  • Sponsorship Market Trend
  • Industry Major Sponsorship Markets
  • Sector Analysis
  • Sector Summary
  • Sport Breakdown
  • Product Category Breakdown
  • Market Analysis
  • Biggest Deals
  • Expiring Deals
  • Case Study
  • FIFA Women's World Cup - Jacob's Creek Case Study
  • Brand Analysis
  • Brand Summary
  • Brand Location Analysis
  • Most Active Brands
  • Biggest Spenders
  • Key Brands Analysis

Company Coverage Includes:

  • Luzhou Laojiao
  • Jacob's Creek
  • Asahi Breweries
  • Kirin Brewery
  • Carlton and United Breweries
  • Treasury Wine Estates
  • Chang Beer
  • Furphy

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