Fitness App Market Size Worth USD 39.60 Billion in 2032 | Emergen Research

Increasing emphasis on maintaining a healthy lifestyle and gamification in fitness and technological advancements and innovations associated with wearable devices are key factors driving Fitness App Market revenue growth

Vancouver, Jan. 01, 2024 (GLOBE NEWSWIRE) -- The global fitness app market size was USD 8.21 Billion in 2022 and is expected to register a rapid revenue CAGR of 17.3% during the forecast period.  In a dynamic landscape where health and technology converge, the global fitness app market is experiencing robust growth, driven by the integration of Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning (ML) technologies. Small, specialized programs designed to motivate users during various physical activities, such as running, walking, cycling, and more, are witnessing a surge in demand. Companies are launching innovative and advanced products to enhance user experience and increase high-performance within these technologies.

Request Free Sample Copy (To Understand the Complete Structure of this Report [Summary + TOC]) @

Technological Advancements Transforming Fitness Apps

The fitness app industry is witnessing a transformative phase with the introduction of AI, IoT, and ML. Companies like HealthifyMe have launched features like HealthifyMe Studio, providing live streaming interactive workouts. This innovation caters particularly to the elderly, offering a convenient solution for those who find it challenging to engage in physical activities. The adoption of these technologies is making fitness apps more efficient, reliable, and user-friendly, with a simple interface.

Challenges Hindering Market Growth

However, despite the promising advancements, challenges persist in the market. The lack of reimbursement for fitness applications and limited public awareness are key factors restraining revenue growth. The absence of financial incentives may lead users to perceive fitness apps as additional personal expenses rather than essential healthcare tools. This lack of motivation to invest in premium features or subscription plans could limit accessibility for individuals with lower income levels.

Operating Platforms Shape User Experience

The choice of operating platforms significantly influences the success of fitness apps. In 2022, the iOS segment dominated the market, capturing the largest revenue share. Fitness apps designed for iOS devices offer comprehensive features, including fitness coaching, activity tracking, live stream workout classes, and motivational content. The integration with Apple Health enhances user experience, encouraging consistent engagement. The Android segment is poised for moderate revenue growth, driven by the increasing adoption of smartphones globally.

Devices Driving Market Revenue

Smartphones are the primary drivers of revenue in the global fitness app market. With enhanced features and improved user experience, smartphones serve as a convenient platform for fitness apps. These apps, loaded with health tracking, workout videos, and diet guidance, provide users with anytime, anywhere access. Wearable devices are experiencing steady growth, offering features like fitness tracking, heartbeat monitoring, alerts, and notifications, contributing to the rising demand for integrated healthcare systems.

Types of Fitness Apps: Exercise and Weight Loss Dominate

Segmented by type, exercise and weight loss apps lead the market, accounting for the largest revenue share. The ease of use and user-friendliness of these apps contribute to their popularity. Additional customizations and daily monitoring capabilities make exercise and weight loss apps preferred among consumers. These apps modify the monitoring of daily calorie intake, provide macronutrient-level details, and offer personalized lifestyle plans based on user data.

Emergen Research is Offering Limited Time Discount (Grab a Copy at Discounted Price Now) @

Regional Insights

In 2022, North America emerged as the leader in the global fitness app market, driven by lifestyle disorders, health issues, and increasing healthcare prices. The region's emphasis on health management and rising health consciousness among individuals has fueled demand for fitness apps. Asia Pacific is expected to register the fastest revenue growth, fueled by the rising prevalence of chronic diseases, increasing population, and investments in healthcare infrastructure. In Europe, end-user awareness and partnerships with smartphone manufacturers are expected to contribute to a considerably large revenue share in the global fitness app market.

As the fitness app market continues to evolve, the intersection of technology and health consciousness is shaping the future of personalized fitness solutions. With ongoing innovations and a focus on user experience, the industry is poised for sustained growth, offering individuals worldwide accessible tools to enhance their health and well-being.

Scope of Research

Report DetailsOutcome
Market Size in 2022USD 8.21 Billion
CAGR (2023–2032)17.3%
Revenue Forecast To 2032USD 39.60 Billion
Base Year For Estimation2022
Historical Data2019–2021
Forecast Period2023–2032
Quantitative UnitsRevenue in USD Billion and CAGR in % from 2023 to 2032
Report CoverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments CoveredOperating platform, device, type, end-use, and region
Regional ScopeNorth America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Country ScopeU.S., Canada, Mexico, Germany, France, UK, Italy, Spain, Benelux, Russia, Rest of Europe, China, India, Japan, South   Korea, ASEAN Countries, Oceania, Rest of APAC, Brazil, Rest of LATAM, Saudi Arabia, UAE, South Africa, Turkey, and Rest of Middle East & Africa
Key Companies ProfiledAzumio, Inc., Nike, Applico, Under Armour, Inc., FitnessKeeper, Fitbit LLC, MyfitnessPal, Inc., Adidas, Appster, and Noom
Customization Scope10 hours of free customization and expert consultation

Direct Order Can Be Placed Through This Link [Exclusive Copy] @

Major Companies and Competitive Landscape

The global fitness app market is fairly fragmented with many large and medium-sized players accounting for majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective fitness app solutions in the market.

Some major players included in the global fitness app market report are:

  • Azumio, Inc.
  • Nike
  • Applico
  • Under Armour, Inc.
  • FitnessKeeper
  • Fitbit LLC.
  • MyfitnessPal, Inc
  • Adidas
  • Appster
  • Noom

Strategic Development

In May 2021, LAZ Parking partnered with Applico, Inc., leading platform advisory and investment firm to support the digital transformation of its services and the parking industry. Applico will help LAZ incorporate ’proximity on-demand‘ services or PODS into its traditional parking operations. PODS is a proprietary platform of adjacent products and services that allows parking lot owners and landlords to enhance customer loyalty and unlock new revenue streams by delivering high-value, real-time services to customers.

Browse Full Report Description + Research Methodology + Table of Content + Infographics@

Segments Covered in Report

For the purpose of this report, Emergen Research has segmented the global fitness app market on the basis of operating platform, device, type, end-use, and region:

  • Operating Platform Outlook (Revenue, USD Billion; 2019-2032)
    • iOS
    • Android
    • Others
  • Device Outlook (Revenue, USD Billion; 2019-2032)
    • Smartphones
    • Tablets
    • Wearable devices
  • Type Outlook (Revenue, USD Billion; 2019-2032)
    • Exercise and weight loss
    • Diet and nutrition
    • Activity tracking
    • Others
  • End-use Outlook (Revenue, USD Billion; 2019-2032)
    • Children
    • Adults
    • Elderly
  • Regional Outlook (Revenue, USD Billion; 2019–2032)
    • North America
      1. U.S.
      2. Canada
    • Europe
      1. Germany
      2. France
      3. UK
      4. Italy
      5. Spain
      6. Benelux
      7. Russia
      8. Rest of Europe
    • Asia Pacific
      1. China
      2. Japan
      3. South Korea
      4. India
      5. ASEAN Countries
      6. Oceania
      7. Rest of APAC
    • Latin America
      1. Brazil
      2. Mexico
      3. Rest of LATAM
    • Middle East & Africa
      1. GCC Countries
      2. Israel
      3. Turkey
      4. South Africa
      5. Rest of Middle East & Africa

Curated Reports You Shouldn't Miss: Dive In Now!

Simulation Software Market, By Component (Software, Services), By Deployment (On-cloud, On-premise), By Application (Design & Consulting, Support & Maintenance, E-Learning, Training, and R&D), By End-use, and By Region Forecast to 2028

Network Automation Market Size, Share, Trends, By Network Type (Physical, Virtual, Hybrid), By Solution (Network Automation Tools, SD-WAN and Network Virtualization, Intent-based Networking), By End-use, and By Region Forecast to 2028

Mobile App Development Platforms Market By Deployment (Cloud, On-premises), By Organization Size (Large Enterprises, Small & Medium-sized Businesses), By Operating System (Android, iOS, Others), By End-Use (Healthcare, BFSI, Retail, and Others), and By Region Forecast to 2028

Contact Center-as-a-Service Market, By Service Solution (Reporting & Analytics, Customer Collaboration), By Enterprise Size (Large Enterprises), By End-Use (Banking, Financial Services & Insurance, Healthcare), and By Region Forecast to 2030

Trade Management Market By Component Type (Solution and Service), By Deployment Type, By Functionality, By Enterprise Size, By End-Use (Retail & Consumer Goods, Transportation & Logistics, Healthcare), and By Region Forecast to 2030

About Emergen Research

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy.

Contact Us:

Eric Lee

Corporate Sales Specialist

Emergen Research | Web:

Direct Line: +1 (604) 757-9756


Explore Our Blogs and Insights Section:

Contact Data