Digital Age and Health Focus: Research Report Explores Changing Alcohol Preferences of Millennials and Gen Z

Dublin, Feb. 09, 2024 (GLOBE NEWSWIRE) -- The "Millennials and Gen Z: A Comprehensive Study of Alcohol and Non-Alcohol Beverage Purchase and Consumption Behavior" report has been added to's offering.

In a groundbreaking effort to shed light on the drinking habits and preferences of Millennials and Generation Z, the research report titled "Millennials & Gen Z Comprehensive Study on Alcohol" has been released. This comprehensive report provides invaluable insights into the evolving landscape of alcohol consumption among the younger generations.

The report delves deep into the preferences, behaviors, and attitudes of Millennials and Gen Z towards alcohol consumption. With these generations holding significant sway in consumer markets worldwide, understanding their drinking habits is crucial for businesses in the beverage industry and beyond.

Key Highlights of the Report Include:

  1. Changing Consumption Patterns: Gain a comprehensive understanding of how Millennials and Gen Z are reshaping the alcoholic beverage industry with shifting preferences and consumption patterns.
  2. Health and Wellness Impact: Explore the impact of health and wellness trends on alcohol choices and the rise of low-alcohol and alcohol-free alternatives.
  3. Digital and Social Media Influence: Discover how the digital age and social media platforms influence the drinking choices and behaviors of younger generations.
  4. Consumer Insights: Access in-depth consumer insights and data-driven analysis to make informed decisions in marketing, product development, and distribution strategies.
  5. Market Opportunities: Identify new market opportunities and niches within the alcohol industry to target Millennials and Gen Z effectively.

This report offers a comprehensive view of the evolving preferences and behaviors of these influential demographics, providing businesses with actionable insights to adapt and thrive in a changing market.

In conjunction with the release of the research report, the has also featured a special podcast episode on the "Business of Drinks" podcast series. The episode is now available on Apple Podcasts and features an in-depth discussion with industry experts, shedding further light on the key findings of the report.

For businesses seeking to stay ahead in the competitive beverage industry and capitalize on the preferences of Millennials and Gen Z, the "Millennials & Gen Z Comprehensive Study on Alcohol" report is an invaluable resource.

For more information about this report visit

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