Apple Cider Vinegar Market Size is Projected to Reach USD 1.6 billion, Rising at a CAGR of 5.7% by 2031: Transparency Market Research, Inc.

Increased awareness through educational campaigns drives understanding of apple cider vinegar's benefits and usage across demographics.


Wilmington, Delaware, United States, Feb. 16, 2024 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global apple cider vinegar market is estimated to flourish at a CAGR of 5.7% from 2023 to 2031. Transparency Market Research projects that the overall sales revenue for apple cider vinegar is estimated to reach US$ 1.6 billion by the end of 2031.

Apple cider vinegar's emergence in beauty and personal care routines is gaining traction. From hair care to skincare, it is celebrated for its potential benefits, creating a new niche market.

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The surge in online shopping has significantly influenced the apple cider vinegar market. E-commerce platforms provide easy access, a wide product range, and convenience, driving market expansion.

Athletes and fitness enthusiasts are incorporating apple cider vinegar into their nutritional regimes, attributing potential performance benefits. Endorsements from the athletic community contribute to market visibility and growth.

Apple Cider Vinegar Market: Competitive Landscape

The apple cider vinegar market witnesses a dynamic competitive landscape marked by diverse players catering to health-conscious consumers globally. Established brands like Bragg Live Food Products and Heinz dominate shelves with their traditional offerings, while newer entrants such as Vitacost and Kevala offer organic and specialty blends, appealing to niche markets. Private labels from retailers further intensify competition, offering cost-effective alternatives.

The market sees a surge in innovative formulations, including flavored and infused varieties, driving consumer interest and brand differentiation. With increasing demand for natural health remedies, the apple cider vinegar market continues to evolve, fostering competition and innovation. Some prominent players are as follows:

  • PepsiCo Inc.
  • The Kraft Heinz Company
  • GNC Holdings Inc.
  • White House Foods Company
  • Carl Kühne KG (GmbH & Co.)
  • Castelo Alimentos S/A
  • Pompeian Inc.
  • Manzana Products Co.
  • Solana Gold Organics
  • Aspall Cyder Ltd.
  • Nutraceutical Corporation
  • Eden Foods Inc.
  • Higher Nature Limited
  • Vitane Pharmaceuticals Inc.

Product Portfolio

  • Manzana Products Co. pioneers delicious apple-based products, ranging from crisp apple juices to savory apple sauces. With a commitment to freshness and purity, Manzana captures the essence of orchard-fresh apples in each bottle, providing wholesome goodness for families to enjoy in every meal and snack.
  • Solana Gold Organics is dedicated to delivering premium organic produce straight from the sun-drenched fields of California. From succulent fruits to vibrant vegetables, Solana Gold's commitment to sustainable farming practices ensures that every bite is bursting with flavor and goodness, nurturing both body and soul.

Key Findings of the Market Report

  • Unfiltered apple cider vinegar leads the market, prized for its retention of natural enzymes and beneficial bacteria, appealing to health-conscious consumers.
  • The organic segment leads the apple cider vinegar market, driven by increasing consumer preference for natural, sustainable, and health-conscious products.
  • Liquid form dominates the apple cider vinegar market, prized for its versatility and ease of use in various recipes and wellness routines. 

Apple Cider Vinegar Market Growth Drivers & Trends

  • Rising health awareness and the trend towards natural remedies fuel the demand for apple cider vinegar, known for its perceived health benefits and detoxifying properties.
  • Growing consumer interest in diverse cuisines drives culinary experimentation, with apple cider vinegar emerging as a versatile ingredient, contributing to unique flavors and culinary creations.
  • Increasing preference for organic and artisanal products propels the market, with consumers seeking high-quality, non-GMO, and sustainably sourced apple cider vinegar options for a healthier lifestyle.
  • The global adoption of apple cider vinegar transcends regional boundaries, with different cultures incorporating it into traditional dishes, fostering cross-cultural appreciation and market expansion.
  • Apple cider vinegar aligns with the broader trend of functional foods, as consumers seek products that not only satisfy taste preferences but also offer nutritional and health benefits for overall well-being.

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Global Apple Cider Vinegar Market: Regional Profile

  • In North America, the market thrives on a robust health and wellness culture. Consumers in the region seek natural remedies and functional foods, driving the demand for apple cider vinegar. Established brands like Bragg Live Food Products dominate shelves, offering organic and raw formulations to health-conscious consumers.
  • In Eastern Europe, apple cider vinegar holds significance in culinary traditions and folk remedies. Countries like Poland and Hungary integrate it into traditional dishes and holistic health practices. Local producers cater to regional tastes, offering a variety of vinegar blends tailored to Eastern European palates.
  • South Asia & Pacific witness a burgeoning market for apple cider vinegar, driven by increasing health awareness and culinary experimentation. Countries like India and Australia embrace apple cider vinegar for its purported health benefits and culinary versatility. Both local and international brands capitalize on this trend, offering a range of vinegar formulations to cater to diverse tastes and preferences.

Apple Cider Vinegar Market: Key Segments

By Type

  • Filtered
  • Unfiltered

By Nature

  • Organic
  • Conventional

By Form

  • Powder
  • Tablets
  • Capsules
  • Liquid

By End Use

  • Food Industry
  • Salad Dressings
  • Marinades
  • Food Preservatives
  • Other Processed Food
  • Dietary Supplements
  • Retail/Household
  • Others

By Distribution Channel

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Discount Stores
  • Pharmacy/Drug Stores
  • Food and Drink Specialty Stores
  • Independent Small Groceries
  • e-Retailers

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • Oceania
  • Middle East & Africa

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About Transparency Market Research 

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports. 

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