Thailand's BNPL Market Size Projected to Reach US$7.13 Billion by 2029 with a CAGR of 10.7% - New Data-Centric Analysis Published

Dublin, Feb. 23, 2024 (GLOBE NEWSWIRE) -- The "Thailand Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2024 Update" report has been added to's offering.

The latest comprehensive data-centric analysis on Thailand's burgeoning Buy Now Pay Later (BNPL) market has been made available, revealing a significant growth trajectory for this innovative payment solution. A surge in e-commerce has propelled the adoption of BNPL services, supporting robust growth across diverse retail sectors.

BNPL Growth Bolstered by E-commerce Penetration in Thailand

Thailand's BNPL market has displayed outstanding performance, underpinned by a rise in online shopping and the growing demand for flexible payment options among consumers. Industry insights indicate a projected annual growth rate of 16.4% in 2024, reaching a market size of US$4.28 billion. This growth momentum is set to continue with forecasts showing that the BNPL gross merchandise value will grow from US$3.68 billion in 2023 to an impressive US$7.13 billion by 2029.

With the expansion of the BNPL payment landscape, the report meticulously evaluates the market from different angles – from operational KPIs to consumer behavior and spending patterns. Deep dives into the data reveal how various business models, sales channels, and distribution models impact the BNPL sector.

Strategic Insights into Thailand's BNPL Market Segments

The research addresses key segments within the Thai BNPL market, including:

  • Market size and spending pattern analysis over the forecast period of 2020-2029.
  • Revenue streams bifurcation, including merchant commission and other income.
  • Operational indicators: Active consumer base and debt trends.
  • Purpose-specific BNPL insights: Short term vs. long-term loans.
  • In-depth analysis by business model, merchant ecosystem, and distribution model.
  • Competitive landscape and market share insights by key players.
  • Transaction trends and forecasts in sectors like retail, travel, healthcare, and more.

Detailed Consumer Behaviour Analysis Included

The report also delves into the consumer psychology that drives BNPL adoption, providing merchants and stakeholders with valuable insights into customer profiles, including age, income, and spending habits. This enables businesses to tailor their strategies to the prevailing market trends and customer preferences.

An Essential Tool for Market Strategists and Investors

For stakeholders eyeing investment opportunities or aiming to solidify their market presence, this report serves as a critical tool. It delivers rigorous analysis, forecasting, and strategic insight, empowering decision-makers with the information needed to navigate and capitalize on Thailand's BNPL market opportunities with confidence.

Overall, the report is a testament to the BNPL market's dynamic nature in Thailand, providing companies and investors with the foresight to harness its full potential in the upcoming years.

Forging Ahead: BNPL as an Economic Growth Driver in Thailand

The accelerating Buy Now Pay Later market in Thailand paints a vibrant picture of a payment innovation that's resonating with a wide customer base. With detailed analysis across multiple dimensions, market players are equipped to make informed decisions, while consumers enjoy access to flexible financing options. This trend is a robust catalyst for economic growth, retail innovation, and heightened consumer satisfaction levels in Thailand's flourishing marketplace.

Key Attributes

Report AttributeDetails
No. of Pages88
Forecast Period2024 - 2029
Estimated Market Value (USD) in 2024$4.3 Billion
Forecasted Market Value (USD) by 2029$7.1 Billion
Compound Annual Growth Rate10.7%
Regions CoveredThailand

Key Topics Covered:

1 About this Report
2 Thailand Buy Now Pay Later Industry Attractiveness
3 Thailand Buy Now Pay Later Operational KPIs
4 Buy Now Pay Later Spend Analysis by Business Model
5 Buy Now Pay Later Spend Analysis by Purpose
6 Buy Now Pay Later Spend Analysis by Functional Attribute
7 Buy Now Pay Later Spend Analysis by Distribution Model
8 Thailand Buy Now Pay Later Spend Analysis by Sales Channel
9 Thailand Buy Now Pay Later Snapshot by End-Use Sector
10 Thailand Buy Now Pay Later in Retail Shopping
11 Thailand Buy Now Pay Later Market Size and Forecast by Retail Product Categories
12 Thailand Buy Now Pay Later in Home Improvement
13 Thailand Buy Now Pay Later in Travel
14 Thailand Buy Now Pay Later in Media and Entertainment
15 Thailand Buy Now Pay Later in Service
16 Thailand Buy Now Pay Later in Automotive
17 Thailand Buy Now Pay Later in Healthcare and Wellness
18 Thailand Buy Now Pay Later in Others
19 Thailand Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
20 Further Reading

For more information about this report visit

About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


Thai Buy Now Pay Later Market

Contact Data