Global Air Freshener Market to Reach $17.79 Billion by 2028: Key Products, Customers, Applications, Distribution Channels, and Regional Dynamics

Dublin, March 14, 2024 (GLOBE NEWSWIRE) -- The "Global Air Freshener Market (2023-2028) Competitive Analysis, and Impact of COVID-19 with Ansoff Analysis" report has been added to's offering.

This research report providing an in-depth analysis of the Global Air Freshener Market reveals key insights and market trends that are influencing the industry's growth trajectory. Estimated to expand from USD 13.91 billion in 2023 to USD 17.79 billion by 2028, the market is showing a steady Compound Annual Growth Rate (CAGR) of 5.04%.

This insightful report delves into the various dynamics shaping the market, including drivers, restraints, opportunities, and challenges. Interestingly, human emotions are identified as a notable factor alongside the more traditional market forces of price, supply, and demand curves, influencing purchasing decisions and creating distinctive market trends.

Key Market Segmentations

  • By Product: Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, and Other Air Fresheners
  • By Customer: Individual and Enterprise Customers
  • By Application: Households, Corporate Offices, and Automotive
  • By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, and Others
  • By Geography: Coverage of Americas, Europe, Middle East & Africa, and Asia-Pacific regions

The study sheds light on the competitive landscape, profiling key players in the market and examining their financial performance, strategic moves, and market shares. A Competitive Quadrant tool is also utilized within the analysis, assisting in categorizing companies based on industry position and performance.

Ansoff Analysis & Market Projections

The report incorporates an Ansoff Matrix analysis to suggest strategic growth directions for companies within the Air Freshener Market. Evaluation of potential risks associated with each strategic move is also provided, allowing for a comprehensive understanding of market growth opportunities and the associated challenges.

The compelling effects of the COVID-19 pandemic on market dynamics are thoroughly examined, including the shifts in consumer behavior and supply chain disruptions that have impacted the industry. The analysis is complemented by a PESTLE examination and the implications of regulatory frameworks across different geographies.

Equipped with detailed qualitative and quantitative data, projections, and diverse analytical tools like Porter’s Five Forces, this report stands out as an essential tool for stakeholders looking to navigate the Air Freshener Market with confidence. The report underscores crucial market trends and provides actionable recommendations for organizations aiming to solidify their market position.

Key Attributes

Report AttributeDetails
No. of Pages209
Forecast Period2023-2028
Estimated Market Value (USD) in 2023$13.91 Billion
Forecasted Market Value (USD) by 2028$17.79 Billion
Compound Annual Growth Rate5%
Regions CoveredGlobal

Companies Mentioned

  • Air Delights Inc.
  • Airwick
  • Ambi Pur
  • Balev Corp. Ltd.
  • Beaumont Products, Inc.
  • Dabur India Ltd.
  • Dr. Marcus International
  • Febreze
  • Glade
  • Godrej
  • Hamilton Beach Brands Holding Company
  • Jelly Belly UK
  • Mangalam CamPure
  • Odonil
  • Pinnacle Horizons Pty. Ltd.
  • Rexair LLC
  • Rubaru
  • Scott's Liquid Gold
  • Solimo
  • Vanesa

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