Pixalate Releases LATAM Q1 2024 Connected TV (CTV) Device Market Share Report: Roku Leads with 39% Market Share, Samsung No. 2 (35%)

Samsung Smart TV ranks No. 2 in LATAM CTV device market share with 35% SOV, increasing +121% YoY from 16% in Q1 2023, LG’s market share in the region dropped -69% YoY

LONDON, May 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Latin America (LATAM) CTV Device Market Share Report.

The report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the LATAM region. Pixalate also released Global, North America and Europe, the Middle East and Africa (EMEA) versions of the report.

Pixalate’s data science team analyzed over 94k CTV apps (including delisted apps) and nearly 6 billion in-app open programmatic advertising impressions in Q1 2024 to compile the research in this series. Market share of voice (SOV) is determined by the percentage of open programmatic ads sold that are associated with specific device types within each region, as measured by Pixalate.      

Key Findings:

  • Roku leads the LATAM CTV device market with 39% SOV 
  • Samsung Smart TV ranks second with 35% SOV, +121% YoY from Q1 2023 to Q1 2024
  • Amazon Fire TV ranks third with 7% SOV
  • LG ranks fourth with 5% SOV, -69% YoY from Q1 2023 to Q1 2024

Download Q1 2024 CTV Device Share by Region Reports

About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

The content of this press release, and the CTV Device Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.

Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.


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