North America $2 Billion Power Rental Market Outlook, 2024-2029: Rising Natural Disasters, Entertainment Events, and Data Centers Driving Demand

Dublin, May 03, 2024 (GLOBE NEWSWIRE) -- The "North America Power Rental Market Outlook, 2029" report has been added to's offering.

North America Power Rental Market was valued more than USD 2 Billion in 2023

Urbanization rates in North America continue to climb, with millions of people moving to cities each year. The concentration of population and infrastructure in metropolitan areas necessitates dependable power supplies, with rental power providing a flexible and cost-effective alternative for temporary or supplemental energy requirements. The region is transitioning to cleaner and more sustainable energy sources, prompted by environmental concerns and government initiatives.

The market includes a diverse variety of applications, including utilities, oil and gas, construction, events, manufacturing, and healthcare, among others. One of the key drivers of the power rental market in North America is the region's susceptibility to natural disasters such as hurricanes, wildfires, and severe storms. These events often result in power outages, compelling businesses and communities to rely on rental power solutions for continuity of operations and emergency response efforts.

Furthermore, the increased emphasis on sustainability and environmental restrictions has resulted in a shift toward cleaner and more efficient power generation technologies in the rental market. This includes the implementation of rental solutions powered by natural gas, renewables, and hybrid systems, which are consistent with North America's aim to lower carbon emissions and support greener practices. Furthermore, the growing integration of digitization and IoT technology in rental power equipment enables remote monitoring, predictive analytics, and optimal performance, which improves dependability and reduces downtime for end users. The integration of technology and power rental services creates new opportunities for revenue development and improved client experiences.

To keep up with the transformation and fulfill changing client demands, power rental firms are increasingly offering solutions powered by natural gas, renewables, and hybrid systems. The region holds a variety of special events, festivals, concerts, and sporting tournaments throughout the year. These large-scale meetings frequently necessitate temporary power solutions to support stage lighting, sound systems, vendors, and other infrastructure. Power rental companies play a vital role in ensuring the success and smooth operation of such events. North America is home to distant and off-grid settlements, especially in rural and northern areas.

North America is home to a large number of data centers, technology hubs, and server farms that drive the digital economy. These facilities require constant power to ensure server uptime and data integrity. Power leasing services provide backup and auxiliary power solutions to reduce the risk of downtime and defend against potential losses from power outages.

Major Drivers

Industrial expansion: Rapid industrialization in North America is a major driver of the power rental sector. Industries such as manufacturing, oil and gas, and construction frequently demand temporary power solutions for project sites, remote areas, and emergency energy requirements. As industrial activity grows, so does the demand for dependable and flexible power rental services, driven by the need to sustain continuous operations, fulfill project deadlines, and maximize efficiency.

Rise of events and entertainment industry: Throughout the year, North America's thriving events and entertainment business produces a slew of concerts, festivals, sporting events, and corporate conferences. These large-scale events necessitate temporary power sources for lighting, sound systems, vendors, and temporary structures. The requirement to sustain event infrastructure, ensure continuous performance, and improve the overall attendance experience drives the demand for power leasing services.

Major Challenges

Regulatory compliance and environmental concerns: North American power rental companies face strict regulatory regulations for emissions, noise pollution, and safety standards. Compliance with evolving environmental rules frequently necessitates investments in cleaner and more efficient power generation technologies, which raises operational costs and administrative hassles. Additionally, managing the complicated regulatory landscape across numerous states and municipalities presents problems for enterprises operating in multiple jurisdictions.

Volatility in fuel prices: Fuel price fluctuations, particularly for diesel and natural gas, represent a substantial problem for North American power rental companies. Fuel price fluctuations affect operational expenses and profit margins, making it difficult to plan and manage financial resources effectively. Furthermore, organizations that rely on fossil fuels face geopolitical risks, supply chain interruptions, and price volatility, necessitating strategic planning and risk mitigation strategies.

Competitive Landscape

  • Competitive Dashboard
  • Business Strategies Adopted by Key Players
  • Key Players Market Positioning Matrix
  • Porter's Five Forces

Company Profiles

  • Caterpillar Inc
    • Company Snapshot
    • Company Overview
    • Financial Highlights
    • Geographic Insights
    • Business Segment & Performance
    • Product Portfolio
    • Key Executives
    • Strategic Moves & Developments
  • Cummins Inc
  • Atlas Copco Group
  • Aggreko
  • Kohler Co
  • Ashtead Group plc
  • Wacker Neuson SE
  • Generac Holdings Inc.
  • United Rentals, Inc
  • Herc Holdings Inc.
  • Doosan Group
  • Hertz Global Holdings

By Fuel Type

  • Diesel
  • Natural Gas
  • Others

By Equipments

  • Generators
  • Transformers
  • Load Banks
  • Other Equipments

By Power rating

  • Below 75 kVA
  • 75-375 kVA
  • 375-750 kVA
  • Above 750 Kva

By Applications

  • Base Load
  • Standby Power
  • Peak Shaving

By End Users

  • Mining
  • Construction
  • Manufacturing
  • Utility
  • Events
  • Oil & Gas
  • Others

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