4C Launches Source-Of-Truth Attribution for Linear TV, OTT, and Social Media
August 12, 2019 09:00 ET
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4C Insights
CHICAGO, Aug. 12, 2019 (GLOBE NEWSWIRE) -- 4C, a global data science and marketing technology company, today announced the launch of its Bring Your Own Data (BYOD) solution. Advertisers can onboard...
New study reveals watershed moment as 79% of UK marketers acknowledge cross-channel video advertising wave
July 29, 2019 19:01 ET
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4C Insights
Four in five UK marketers recognise video as an increasingly important mediumSiloes and lack of centralized technology among most significant barriers to performanceVideo advertising budgets must rise...
New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts
July 10, 2019 10:00 ET
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4C Insights
CHICAGO, July 10, 2019 (GLOBE NEWSWIRE) -- 4C, a global data science and marketing technology company, today released a new research study conducted by Forrester Consulting and commissioned by 4C....
4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments
June 27, 2019 10:00 ET
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4C Insights
CHICAGO, June 27, 2019 (GLOBE NEWSWIRE) -- 4C, a global data science and marketing technology company, today announced its Elusive Audiences offering, a new way for brands to increase the unique...
4C Expands Partnership with Placed for TV and OTT Audiences and Measurement
June 05, 2019 10:30 ET
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4C Insights
CHICAGO, June 05, 2019 (GLOBE NEWSWIRE) -- 4C, a global data science and marketing technology company, today announced the growth of its partnership with Placed, a leader in location analytics and...
4C Launches Audience-Driven Upfronts Planning Solution to Optimize TV Ad Budgets
February 06, 2019 10:00 ET
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4C Insights
CHICAGO, Feb. 06, 2019 (GLOBE NEWSWIRE) -- 4C Insights, a global data science and marketing technology company, today announced a new solution purpose-built to optimize TV upfronts planning based on...
NFL “Pre-Game” Advertising Impact Report
January 17, 2019 13:00 ET
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4C Insights
CHICAGO, Jan. 17, 2019 (GLOBE NEWSWIRE) -- As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have the most noteworthy and...
4C Grows EMEA Presence With New London Leadership
November 13, 2018 03:00 ET
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4C Insights
Expanded team will support new Amazon offering and Pinterest ads expansion to France LONDON, Nov. 13, 2018 (GLOBE NEWSWIRE) -- 4C Insights, a data science and marketing technology company, today...
4C Announces Premium Video Inventory Availability from FreeWheel, SpotX and Telaria
October 02, 2018 10:38 ET
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4C Insights
OTT advertising inventory will be accessible alongside linear TV and social video in 4C’s Scope platform CHICAGO, Oct. 02, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology...
4C ranked first in customer satisfaction for Cross-Channel Advertising Software in G2 Crowd’s New Grid® Report
September 26, 2018 03:30 ET
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4C Insights
LONDON, Sept. 26, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology company, today announced that for the second year running, its Scope platform has been named the highest rated...