Counter-Generics 2008 Research Study to Be Released Today by Cutting Edge Information
October 09, 2007 07:26 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - October 9, 2007) - In the face of generics
competition, drug companies spend tens of millions of dollars on strategies
to retain revenue and market share,...
46% of Pharma Reps Undergo 'Product Exploration' Training, According to New Study
October 05, 2007 08:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - October 5, 2007) - Almost half of new
pharmaceutical sales reps' training time is spent learning about products,
according to a new study released by...
Shepherding Drugs Through Development: R & D-Marketing Integration on Project and Product Teams
October 03, 2007 07:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - October 3, 2007) - Successful pharmaceutical
companies must build commercialization structures that integrate project
management and marketing, according...
Pharmaceutical Companies Reducing Sales Rep Mirroring
September 27, 2007 06:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 27, 2007) - Reacting to the pleas of doctors
who can no longer deal with enormous numbers of sales reps vying for their
time daily,...
Explaining Data: A Top Challenge for Pharmacoeconomic Departments
September 25, 2007 07:24 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 25, 2007) - Providing economic data that is
both methodologically sound and decipherable by other departments is a top
challenge for...
Increased Regulatory Scrutiny Spurs Pharmaceutical Companies to Restructure Medical Publications Departments
September 20, 2007 07:25 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 20, 2007) - A new study released by Cutting
Edge Information finds that many pharmaceutical companies are revamping
their medical publication...
Incentive-Based Programs Account for 25% of Pharmaceutical Sales Reps' Total Compensation Package
September 19, 2007 07:27 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 19, 2007) - Pharmaceutical sales
representatives receive approximately 25% of their annual compensation in
incentive-based bonuses, a report from...
31.8% of Pharmaceutical Companies Lack a Centralized Market Research Database
September 18, 2007 07:27 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 18, 2007) - According to a study by
pharmaceutical business intelligence leader Cutting Edge Information,
despite the availability and efficiency...
'Medical Affairs Library' Helps Pharmaceutical Companies Measure Success in the Face of a Regulated Environment
September 13, 2007 07:25 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 13, 2007) - Pharmaceutical business
intelligence leader Cutting Edge Information (www.cuttingedgeinfo.com)
announces the release of a new study...
New Study Finds That Innovative Media Outlets Diversify and Strengthen Pharma Medical Publication Efforts
September 12, 2007 09:12 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - A new study released last week
by business intelligence leader, Cutting Edge Information, indicates that
new media outlets, such as...