Complimentary Whitepaper Download Invitation for Pharmaceutical Customer Relationship Management (CRM)
September 12, 2007 06:26 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - Pharmaceutical intelligence
leader Cutting Edge Information is happy to announce a free whitepaper
positioned to help pharmaceutical...
Open Study Now Available: Thought Leader Fair-Market Value
September 11, 2007 07:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 11, 2007) - The latest study from
pharmaceutical intelligence leader Cutting Edge Information is now
accepting participants. "Pharmaceutical...
New Study on Canadian Pharmaceutical Sales Management to Be Released in 2008 -- Survey Participants Needed
September 07, 2007 07:27 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 7, 2007) - Pharmaceutical business
intelligence leader Cutting Edge Information announces the launch of a new
study focusing on pharmaceutical...
Industry Leaders Shift Sales Force Tactics to Adapt to a Rapidly Changing Marketplace
September 07, 2007 07:25 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 7, 2007) - 100% of surveyed companies
reported that reduced physician access is their chief tactical challenge,
according to a new study by...
Just-Released Report on Pharmaceutical Medical Publications Emphasizes Importance of Centralized Management Structure
September 05, 2007 08:01 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 5, 2007) - A new study released yesterday
by Cutting Edge Information found that many pharmaceutical medical
publication teams do not benefit...
Drug Marketing in Small Markets Demands Careful Balances
August 30, 2007 09:59 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - August 30, 2007) - If a drug company spends $2
million to launch a new product in Mexico, how should it divvy up those
promotional dollars? What about in...
Drug Marketing Ramps Up in Phase II of Clinical Trials
August 29, 2007 06:26 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - August 29, 2007) - On average, drug companies
dedicate 66% of their early-stage marketing budgets to Phase II, according
to a report, "Early-Stage...
Pharmacoeconomic Departments' Success Tied to Early Product Development Work
August 28, 2007 10:20 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - August 28, 2007) - A report by Cutting Edge
Information, "Pharmacoeconomics and Health Outcomes: Driving Formulary
Access and...
New Study: Reformulated Drugs Lead to Increase in Revenue and Patent Protection
August 23, 2007 07:27 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - August 23, 2007) - According to a study conducted
by leading pharmaceutical business intelligence firm Cutting Edge Information, new
drug formulations are...
Input From Pharma Marketing and R&D Teams Key to Successful Drug Development
August 23, 2007 07:20 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - August 23, 2007) - A recent study highlights the
need to eliminate favoritism and to opt for collaboration from both
marketing and R&D on product...