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September 12, 2007 06:26 ET | Source: Cutting Edge Information

Complimentary Whitepaper Download Invitation for Pharmaceutical Customer Relationship Management (CRM)

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - Pharmaceutical intelligence leader Cutting Edge Information is happy to announce a free whitepaper positioned to help pharmaceutical...
September 11, 2007 07:28 ET | Source: Cutting Edge Information

Open Study Now Available: Thought Leader Fair-Market Value

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 11, 2007) - The latest study from pharmaceutical intelligence leader Cutting Edge Information is now accepting participants. "Pharmaceutical...
September 07, 2007 07:27 ET | Source: Cutting Edge Information

New Study on Canadian Pharmaceutical Sales Management to Be Released in 2008 -- Survey Participants Needed

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 7, 2007) - Pharmaceutical business intelligence leader Cutting Edge Information announces the launch of a new study focusing on pharmaceutical...
September 07, 2007 07:25 ET | Source: Cutting Edge Information

Industry Leaders Shift Sales Force Tactics to Adapt to a Rapidly Changing Marketplace

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 7, 2007) - 100% of surveyed companies reported that reduced physician access is their chief tactical challenge, according to a new study by...
September 05, 2007 08:01 ET | Source: Cutting Edge Information

Just-Released Report on Pharmaceutical Medical Publications Emphasizes Importance of Centralized Management Structure

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 5, 2007) - A new study released yesterday by Cutting Edge Information found that many pharmaceutical medical publication teams do not benefit...
August 30, 2007 09:59 ET | Source: Cutting Edge Information

Drug Marketing in Small Markets Demands Careful Balances

RESEARCH TRIANGLE PARK, NC--(Marketwire - August 30, 2007) - If a drug company spends $2 million to launch a new product in Mexico, how should it divvy up those promotional dollars? What about in...
August 29, 2007 06:26 ET | Source: Cutting Edge Information

Drug Marketing Ramps Up in Phase II of Clinical Trials

RESEARCH TRIANGLE PARK, NC--(Marketwire - August 29, 2007) - On average, drug companies dedicate 66% of their early-stage marketing budgets to Phase II, according to a report, "Early-Stage...
August 28, 2007 10:20 ET | Source: Cutting Edge Information

Pharmacoeconomic Departments' Success Tied to Early Product Development Work

RESEARCH TRIANGLE PARK, NC--(Marketwire - August 28, 2007) - A report by Cutting Edge Information, "Pharmacoeconomics and Health Outcomes: Driving Formulary Access and...
August 23, 2007 07:27 ET | Source: Cutting Edge Information

New Study: Reformulated Drugs Lead to Increase in Revenue and Patent Protection

RESEARCH TRIANGLE PARK, NC--(Marketwire - August 23, 2007) - According to a study conducted by leading pharmaceutical business intelligence firm Cutting Edge Information, new drug formulations are...
August 23, 2007 07:20 ET | Source: Cutting Edge Information

Input From Pharma Marketing and R&D Teams Key to Successful Drug Development

RESEARCH TRIANGLE PARK, NC--(Marketwire - August 23, 2007) - A recent study highlights the need to eliminate favoritism and to opt for collaboration from both marketing and R&D on product...