Fiksu DSP Adds Powerful Self-Serve Functionality to its Demand Side Platform
June 14, 2017 10:00 ET | Fiksu, Inc.
BOSTON, June 14, 2017 (GLOBE NEWSWIRE) -- Fiksu DSP, the data-fueled mobile marketing technology company, has launched a self-serve product to its demand side platform that will enable customers to...
Mobile Data Across Android & iOS Reveal Value for Marketers
March 30, 2017 10:00 ET | Fiksu, Inc.
BOSTON, March 30, 2017 (GLOBE NEWSWIRE) -- Published today, February indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed a month-over-month decrease in competition...
Mobile marketing data from Fiksu DSP indicates more app installs, less loyalty
February 28, 2017 10:00 ET | Fiksu, Inc.
January indexes reveal trend in app experimentation among smartphone users BOSTON, Feb. 28, 2017 (GLOBE NEWSWIRE) -- Published today, January indexes from Fiksu DSP, the data-fueled mobile...
Fiksu DSP indexes reveal less seasonal variation, higher baseline for 2017 ad spend
January 26, 2017 10:00 ET | Fiksu, Inc.
BOSTON, Jan. 26, 2017 (GLOBE NEWSWIRE) -- Published today, December indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed decreased costs month over month, continued...
Mobile ad buying shifts in response to Android maturity, iPhone sales, holiday strategy
December 28, 2016 10:00 ET | Fiksu, Inc.
BOSTON, Dec. 28, 2016 (GLOBE NEWSWIRE) -- Published today, November indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal indications of the RTB market responding to...
Crowded app market still ripe with opportunity, according to new Fiksu DSP consumer survey
December 15, 2016 09:00 ET | Fiksu, Inc.
BOSTON, Dec. 15, 2016 (GLOBE NEWSWIRE) -- A new consumer survey from Fiksu DSP shows these key findings about how consumers interact with apps and mobile ads: 87 percent of smartphone users use...
iPhone 7 & Holiday Spend Driving Up Mobile Ad Costs
November 30, 2016 09:00 ET | Fiksu, Inc.
BOSTON, Nov. 30, 2016 (GLOBE NEWSWIRE) -- Published today, indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal that mobile ad costs are on the rise, a result...
New Fiksu DSP Indexes show market maturity changing mobile advertising habits
October 07, 2016 09:00 ET | Fiksu, Inc.
BOSTON, Oct. 07, 2016 (GLOBE NEWSWIRE) -- New indexes from Fiksu DSP, the data-fueled mobile marketing company, reveal growing interest from mobile advertisers in Android, as shown by increasing ad...
Fiksu DSP brings on new SVP of Global Sales and relocates HQ to Newbury Street
August 17, 2016 10:00 ET | Fiksu, Inc.
BOSTON, Aug. 17, 2016 (GLOBE NEWSWIRE) -- Fiksu DSP, a leading mobile DSP, today announced that it hired Matt McGinty as Senior Vice President of Global Sales and moved offices to a new location...
Fiksu’s evolution continues with launch of four new mobile marketing companies
July 25, 2016 09:00 ET | Fiksu, Inc.
BOSTON, July 25, 2016 (GLOBE NEWSWIRE) -- Fiksu, the data-fueled mobile marketing technology company, and Noosphere, an international asset management firm, today announced that they’ve founded...