Foresight Research: Accessory buyers do their homework before buying – much of it outside the dealer showroom - and branding matters
February 22, 2017 14:44 ET
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Foresight Research
ROCHESTER, Mich., Feb. 22, 2017 (GLOBE NEWSWIRE) -- Half of all new cars and trucks will be accessorized in the first two years of ownership, representing over 7 million new vehicles being...
Even some recent new vehicle buyers see an increasing role for alternative mobility options, says Foresight Research study
September 28, 2016 11:02 ET
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Foresight Research
ROCHESTER, Mich., Sept. 28, 2016 (GLOBE NEWSWIRE) -- Several recent consumer studies have found increasing openness to emerging mobility options such as public transportation, taxis, ride sharing...
Accessories not only drive revenue, they also influence auto purchases, says Foresight Research
September 08, 2016 10:20 ET
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Foresight Research
ROCHESTER, Mich., Sept. 08, 2016 (GLOBE NEWSWIRE) -- It is well known that automotive accessories contribute billions in revenue to the auto industry. In fact half of new auto buyers install...
Motorsports Has Multidimensional Impact On New Car Purchasers According to the 2016 Foresight Research Motorsports Immersion Report™
August 24, 2016 14:38 ET
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Foresight Research
ROCHESTER, Mich., Aug. 24, 2016 (GLOBE NEWSWIRE) -- Motorsports impacts new car buyers on several dimensions, according to the 2016 Motorsports Immersion Report™ from Foresight Research....
Auto Shows Present Opportunities, Unique Challenges For Luxury Brands says a just-released Foresight Research Study
August 23, 2016 14:19 ET
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Foresight Research
ROCHESTER, Mich., Aug. 23, 2016 (GLOBE NEWSWIRE) -- New luxury vehicle buyers are highly connected to their brand; yet since they approach the shopping process differently, they present a unique set...
Four core focus areas for successful automotive experiential events, according to Foresight Research
April 07, 2016 12:15 ET
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Foresight Research
ROCHESTER, Mich., April 07, 2016 (GLOBE NEWSWIRE) -- Experiential marketing is hot for new auto buyers according to the 2015 Foresight Research Promotions Immersion Report™. New car buyers were...
In new car buyers’ dealership experience, process may irritate, but poor relationships infuriate, according to Foresight Research
April 06, 2016 08:26 ET
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Foresight Research
ROCHESTER, Mich., April 06, 2016 (GLOBE NEWSWIRE) -- With NADA winding to a close this week, auto retailing is front and center for the auto industry. And according to the third-party 2015...
Growing Population of Millennial Car-Buyers Boosts Accessories Purchases, says Foresight Research Study
March 31, 2016 11:50 ET
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Foresight Research
ROCHESTER, Mich., March 31, 2016 (GLOBE NEWSWIRE) -- Auto accessories are a burgeoning business, and the return of the 18-34 Millennial buyers to the new auto purchasing landscape could catapult...
Auto Shopping Brochures Hold Surprising Auto Purchase Influence According to a Foresight Research Study
March 29, 2016 10:14 ET
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Foresight Research
ROCHESTER, Mich., March 29, 2016 (GLOBE NEWSWIRE) -- In the bygone days of buying your vehicle to order, and looking to dealerships as the only information source for car purchasing, one of the...
Foresight Research Says Auto Shows Not Only Drive Sales Today, They Also Generate Valuable Word of Mouth Supporting Tomorrow’s Sales
January 28, 2016 11:25 ET
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Foresight Research
ROCHESTER, Mich., Jan. 28, 2016 (GLOBE NEWSWIRE) -- Early indications from 2015-16 season studies reveal auto shows are providing increased word of mouth value to auto marketers, says Foresight...