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Foresight Research: Almost 6 Million New Vehicle Buyers Accessorize their Ride – and it’s Not Just About Trucks
September 18, 2017 15:19 ET | Foresight Research
ROCHESTER, Mich., Sept. 18, 2017 (GLOBE NEWSWIRE) -- According to the recently published “2017 Accessory ImmersionTM” and “Sales and Marketing of AccessoriesTM” reports, almost 6 million new...
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Foresight Research:  In the last four years, vehicle accessory buying by Millennials has increased 55%
September 14, 2017 12:33 ET | Foresight Research
ROCHESTER, Mich., Sept. 14, 2017 (GLOBE NEWSWIRE) -- According to the recently published “Accessory Immersion™” and “Sales and Marketing of Accessories™” reports, while vehicle overall accessory...
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Foresight Research: For car buyers who attend, auto shows are just as influential as digital marketing
July 26, 2017 17:05 ET | Foresight Research
ROCHESTER, Mich., July 26, 2017 (GLOBE NEWSWIRE) -- Digital marketing remains the most impactful automotive marketing channel overall, influencing more new car and truck buyers than 12 other...
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Foresight Research: Auto Show Attendance and Importance on Influencing New Car Purchase Has Been Going  Up..Up..Up
March 29, 2017 15:05 ET | Foresight Research
ROCHESTER, Mich., March 29, 2017 (GLOBE NEWSWIRE) -- Outside of the dealership, auto shows provide the optimal shopping experience.  Some consumers might even say it is better than dealerships...
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Foresight Research: Accessories offer big dealer profits– with Acura and other luxury brands - and Ford, GMC and Ram trucks leading the way
March 27, 2017 15:18 ET | Foresight Research
ROCHESTER, Mich., March 27, 2017 (GLOBE NEWSWIRE) -- Automotive accessories contribute billions in revenue to the auto industry and the business has grown more than 35% in the last three years....
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Foresight Research: Accessory buyers do their homework before buying – much of it outside the dealer showroom - and branding matters
February 22, 2017 14:44 ET | Foresight Research
ROCHESTER, Mich., Feb. 22, 2017 (GLOBE NEWSWIRE) -- Half of all new cars and trucks will be accessorized in the first two years of ownership, representing over 7 million new vehicles being...
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Even some recent new vehicle buyers see an increasing role for alternative mobility options, says Foresight Research study
September 28, 2016 11:02 ET | Foresight Research
ROCHESTER, Mich., Sept. 28, 2016 (GLOBE NEWSWIRE) -- Several recent consumer studies have found increasing openness to emerging mobility options such as public transportation, taxis, ride sharing...
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Accessories not only drive revenue, they also influence auto purchases, says Foresight Research
September 08, 2016 10:20 ET | Foresight Research
ROCHESTER, Mich., Sept. 08, 2016 (GLOBE NEWSWIRE) -- It is well known that automotive accessories contribute billions in revenue to the auto industry.  In fact half of new auto buyers install...
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Motorsports Has Multidimensional Impact On New Car Purchasers According to the 2016 Foresight Research Motorsports Immersion Report™
August 24, 2016 14:38 ET | Foresight Research
ROCHESTER, Mich., Aug. 24, 2016 (GLOBE NEWSWIRE) -- Motorsports impacts new car buyers on several dimensions,  according to the 2016 Motorsports Immersion Report™ from Foresight Research....
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Auto Shows Present Opportunities, Unique Challenges For Luxury Brands says a just-released Foresight Research Study
August 23, 2016 14:19 ET | Foresight Research
ROCHESTER, Mich., Aug. 23, 2016 (GLOBE NEWSWIRE) -- New luxury vehicle buyers are highly connected to their brand; yet since they approach the shopping process differently, they present a unique set...