Motorsports Attendance Declining; Not Among New Car Buyers
September 12, 2018 11:40 ET
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Foresight Research
ROCHESTER, Mich., Sept. 12, 2018 (GLOBE NEWSWIRE) -- With all the talk about declining motorsports attendance and TV viewership – when it comes to new car and truck buyers - they are attending and...
Foresight Research: Success with Auto Accessories
July 11, 2018 14:07 ET
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Foresight Research
ROCHESTER HILLS, Mich., July 11, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. ...
Foresight Research: Small Market Share Brands Shine at Auto Shows
June 21, 2018 11:30 ET
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Foresight Research
ROCHESTER, Mich., June 21, 2018 (GLOBE NEWSWIRE) -- Auto shows are one of the best marketing tools available for small share marketers. Why? Because the exposure achieved by auto shows is many...
Foresight Research: Owners of New and Used Vehicles Buy Lots of Accessories
May 01, 2018 14:15 ET
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Foresight Research
ROCHESTER HILLS, Mich., May 01, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. ...
Foresight Research: Increasing auto show attendance your goal? Might be time to reevaluate your media mix strategy
September 25, 2017 12:08 ET
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Foresight Research
ROCHESTER, Mich., Sept. 25, 2017 (GLOBE NEWSWIRE) -- Recently Foresight Research participated in a panel discussion about the auto show industry. The discussion was produced by Autoline.com and...
Foresight Research: Almost 6 Million New Vehicle Buyers Accessorize their Ride – and it’s Not Just About Trucks
September 18, 2017 15:19 ET
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Foresight Research
ROCHESTER, Mich., Sept. 18, 2017 (GLOBE NEWSWIRE) -- According to the recently published “2017 Accessory ImmersionTM” and “Sales and Marketing of AccessoriesTM” reports, almost 6 million new...
Foresight Research: In the last four years, vehicle accessory buying by Millennials has increased 55%
September 14, 2017 12:33 ET
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Foresight Research
ROCHESTER, Mich., Sept. 14, 2017 (GLOBE NEWSWIRE) -- According to the recently published “Accessory Immersion™” and “Sales and Marketing of Accessories™” reports, while vehicle overall accessory...
Foresight Research: For car buyers who attend, auto shows are just as influential as digital marketing
July 26, 2017 17:05 ET
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Foresight Research
ROCHESTER, Mich., July 26, 2017 (GLOBE NEWSWIRE) -- Digital marketing remains the most impactful automotive marketing channel overall, influencing more new car and truck buyers than 12 other...
Foresight Research: Auto Show Attendance and Importance on Influencing New Car Purchase Has Been Going Up..Up..Up
March 29, 2017 15:05 ET
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Foresight Research
ROCHESTER, Mich., March 29, 2017 (GLOBE NEWSWIRE) -- Outside of the dealership, auto shows provide the optimal shopping experience. Some consumers might even say it is better than dealerships...
Foresight Research: Accessories offer big dealer profits– with Acura and other luxury brands - and Ford, GMC and Ram trucks leading the way
March 27, 2017 15:18 ET
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Foresight Research
ROCHESTER, Mich., March 27, 2017 (GLOBE NEWSWIRE) -- Automotive accessories contribute billions in revenue to the auto industry and the business has grown more than 35% in the last three years....