Motorsports Organizers and Sponsors Got Greater ROI This Year, According to a New Foresight Research Report
September 01, 2015 15:44 ET
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Foresight Research
ROCHESTER, Mich., Sept. 01, 2015 (GLOBE NEWSWIRE) -- Motorsports attendance and racing viewership among new car buyers rebounded during the most recent sales year, ending a downward trend on both...
Events and Sponsorships Proving More Influential to New Auto Buyers as Millennials Return to Market Says Foresight Research Report
August 24, 2015 10:16 ET
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Foresight Research
ROCHESTER HILLS, Mich., Aug. 24, 2015 (GLOBE NEWSWIRE) -- The 2015 Foresight Research Promotions Immersion Report™ shows a sharp increase in events and sponsorships purchase influence from 5% last...
The Dealership Experience Influences Millennial and Boomer New Auto Buyers at the Same Rate According to a Newly-Released Foresight Research Report
August 03, 2015 15:06 ET
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Foresight Research
ROCHESTER, Mich., Aug. 03, 2015 (GLOBE NEWSWIRE) -- Dealers remain extremely influential in the new auto purchase process with more than 3 out of 5 new car buyers reporting their experience at the...
Auto Accessories Are Part of the New Auto Purchase for Over Half of Millennial Buyers, and Over 70% of New Pickup Buyers, Says a New Study by Foresight Research
June 18, 2015 17:07 ET
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Foresight Research
ROCHESTER, Mich., June 18, 2015 (GLOBE NEWSWIRE) -- Millennials now represent the greatest opportunity for the accessory industry, according to the newly published 2015 Accessories Immersion Report™...
Auto Shows Are Revving Up According to Foresight Research 2015 Reports
June 09, 2015 09:52 ET
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Foresight Research
ROCHESTER, Mich., June 09, 2015 (GLOBE NEWSWIRE) -- Auto show marketing power is putting the pedal to the metal according to Foresight Research’s 2015 Auto Show Immersion ReportTM. Slated...
Auto Accessories Offer Growing Dealer Profit Potential, Says Foresight Research
April 02, 2015 09:30 ET
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Foresight Research
ROCHESTER, Mich., April 2, 2015 (GLOBE NEWSWIRE) -- The auto accessories business is trending up, achieving $33 billion in 2014 accessory sales according to the trade organization SEMA. Recent studies...
In a Bull Auto Market Dominated by Older Buyers, Dealers Are in the Driver's Seat Says Foresight Research
March 30, 2015 13:00 ET
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Foresight Research
ROCHESTER, Mich., March 30, 2015 (GLOBE NEWSWIRE) -- Near record 2014 sales have the auto industry glowing, and indicators suggest 2015 will also not disappoint. Foresight Research's annual surveys of...
Foresight Dealer Action Report(TM) Serves Up Actionable Insights for Auto Dealers
March 18, 2015 14:28 ET
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Foresight Research
ROCHESTER, Mich., March 18, 2015 (GLOBE NEWSWIRE) -- Foresight Research announced today the launch of Foresight Dealer Action Reports™. This suite of syndicated, single-topic reports was...
New Foresight Research Report Finds 95% of Audi, MINI, Subaru and Volvo Buyers Are Highly Likely to Recommend Their Brand
January 20, 2015 13:51 ET
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Foresight Research
ROCHESTER, Mich., Jan. 20, 2015 (GLOBE NEWSWIRE) -- The Foresight Research Word of Mouth Immersion Report™ explores giving and getting Word of Mouth (WOM) and how that influences new auto...
Dealerships Offering Online Sales is Gutsy Move, Says Foresight Research
January 08, 2015 15:12 ET
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Foresight Research
ROCHESTER, Mich., Jan. 8, 2015 (GLOBE NEWSWIRE) -- A major national retailer recently announced that they were launching a digital storefront to allow customers to buy and finance a car online....