Latest News and Press Releases

BOSTON, Nov. 10, 2025 (GLOBE NEWSWIRE) -- This holiday season, HARD MTN DEW is bringing the merry, buzzy and bright directly to your doorstep with HARD MTN DEW Holiday Can Cards – the world’s first...

BOSTON, June 03, 2025 (GLOBE NEWSWIRE) -- “Daddy” is more than just a title, it’s a way of life – and this Father’s Day, HARD MTN DEW is celebrating by giving fans the chance to secure that title in...

BOSTON, March 27, 2025 (GLOBE NEWSWIRE) -- This is not a drill. Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup in all its cherry-citrusy deliciousness. To commemorate this...

BOSTON, Jan. 22, 2025 (GLOBE NEWSWIRE) -- Saddle up, Texas! HARD MTN DEW is riding into the Lone Star State with an audacious proposition to put its name on the map – quite literally. Just off...

BOSTON, Nov. 12, 2024 (GLOBE NEWSWIRE) -- As Thanksgiving break approaches, HARD MTN DEW is giving fans the opportunity of a lifetime: Ditch Your Family to get out and have an epic vacation instead....

Boston, March 18, 2024 (GLOBE NEWSWIRE) -- Beam us up! HARD MTN DEW® is coming in peace just in time for Alien Abduction Day on March 20, as the brand aims to become the first beverage abducted by...

Boston, March 18, 2024 (GLOBE NEWSWIRE) -- Beam us up! HARD MTN DEW® is coming in peace just in time for Alien Abduction Day on March 20, as the brand aims to become the first beverage abducted by...