Latest News and Press Releases

HEINEKEN Statement Amsterdam, 30 October – Today we are announcing that the HEINEKEN partnership with the Champions League is coming to an end as of August 2027. After a partnership of 30 years this...

This milestone marks growing mainstream acceptance of non-alcoholic beer and changing social drinking norms.Heineken® 0.0 now on draught in nearly 60% of Irish outlets and over 2,000 venues in the UK...

New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans One in four sports fans are...

​​ His Majesty King Willem-Alexander officially opened HEINEKEN’s Global Research & Development Centre in Zoeterwoude, the Dr. H.P. Heineken Centre.The Dr. H.P. Heineken Centre, next to Europe’s...

Amsterdam, 4th June 2018: - Heineken® has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement...

    PRESS RELEASE 23 May 2018 The Royal Netherlands Academy of Arts and Sciences (KNAW) has announced the names of the four young researchers...

  PRESS RELEASE 24 April 2018 The Royal Netherlands Academy of Arts and Sciences has awarded the Heineken Prizes this year to biomedical scientist...

Amsterdam, 2nd March 2017 - HEINEKEN has announced it will be a Worldwide Partner of Rugby World Cup 2019 in Japan. The new agreement with the sport's governing body, World Rugby, will see...

Amsterdam, 1st February 2017 - HEINEKEN has announced that it has extended its current agreement with UEFA to sponsor the UEFA Champions League for a further three years. The new agreement will see...

Amsterdam, 9th June 2016: HEINEKEN and Formula One Management (FOM) have reached an agreement for Heineken® to become a Global Partner of Formula 1® (F1®). This significant partnership will start...