KBM Group Sponsors Direct Marketing Association and Winterberry Group Research on Data Governance
July 18, 2013 10:18 ET | KBM Group
Richardson, TX, July 18, 2013 (GLOBE NEWSWIRE) -- Recognizing the growing strategic importance of data, particularly marketing data, to businesses on an enterprise scale, KBM Group, a global leader in...
KBM Group Congratulates SAP Test Lab Being Named as a DMA Innovation Awards Finalist
June 11, 2013 14:25 ET | KBM Group
Richardson, TX, June 11, 2013 (GLOBE NEWSWIRE) -- SAP Test Lab, developed by SAP's Global Digital Marketing team and KBM Group, has made the finals of the DMA Innovation Awards in the Digital...
KBM Group's Lindsay Resnick to Present at AHIP's Fall Forum 2012
December 03, 2012 08:14 ET | KBM Group
Richardson, TX, Dec. 3, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, announces Lindsay Resnick, CMO of KBM Group: Health Services is...
KBM Group Partners with Distributed Marketing Software Provider Distribion to Provide Integrated, Strategic Marketing to Field Sales Reps and Agents
October 09, 2012 09:58 ET | KBM Group
Richardson, TX, Oct. 9, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, has entered a strategic partnership with Distribion, a leading provider...
KBM Group's Lindsay Resnick to Present at AHIP Institute 2012
June 18, 2012 12:39 ET | KBM Group
Richardson, TX, June 18, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, announces Lindsay Resnick, CMO of KBM Group: Health Services is...
KBM Group Acquires Predictys
May 29, 2012 02:33 ET | KBM Group
RICHARDSON, Texas, May 29, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, has agreed to acquire Predictys, a marketing company specializing in...
KBM Group Partners with ThinkVine; Adds Marketing Mix Modeling and Optimized Consumer Insights to Customer Engagement Solutions
April 10, 2012 09:12 ET | KBM Group
Richardson, TX, April 10, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in knowledge-based marketing solutions, has entered a strategic partnership with ThinkVine, a marketing mix optimization...
Independent Research Company Report Identifying Emerging Customer Engagement Agency Landscape Available Now
April 02, 2012 13:06 ET | KBM Group
Richardson, TX, April 2, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in knowledge-based marketing solutions, is offering Forrester Research, Inc.'s report, The Evolution of The Customer...
KBM Group Social Media Research Points to Seven Ways to Improve Medicare Marketing
November 15, 2011 10:13 ET | KBM Group
Richardson, TX, Nov. 15, 2011 (GLOBE NEWSWIRE) -- KBM Group’s health services practice commissioned the company’s Marketing Intelligence team to conduct social media research on consumer...
KBM Group Offers Report on Social Media Research about Medicare
November 01, 2011 09:13 ET | KBM Group
Richardson, TX, Nov. 1, 2011 (GLOBE NEWSWIRE) -- KBM Group, the global leader in knowledge-based marketing solutions, is offering a research paper detailing the company’s recent social media...