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March 17, 2020 14:58 ET | Source: Pubmatic

PubMatic Releases Audience Encore To Activate First-Party Data Programmatically

REDWOOD CITY, Calif., March 17, 2020 (GLOBE NEWSWIRE) -- Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way...
February 20, 2020 08:00 ET | Source: Pubmatic

PubMatic Releases OpenWrap SDK to Enhance Header Bidding Options for Mobile Publishers

REDWOOD CITY, Calif., Feb. 20, 2020 (GLOBE NEWSWIRE) -- Premium digital technology company PubMatic, today announced the release of its OpenWrap SDK to unlock the potential of header bidding for...
February 20, 2020 08:00 ET | Source: Pubmatic

In-App Spending Drives Mobile Video and Header Bidding Growth in Q4 2019, according to PubMatic Report

REDWOOD CITY, Calif., Feb. 20, 2020 (GLOBE NEWSWIRE) -- Premium digital technology company PubMatic today released the findings of its Quarterly Mobile Index (QMI), highlighting the growth of mobile...