Samba TV’S State of Viewership Report Reveals Surging Streaming and Dynamic Advertising Opportunities, While Linear Continues Decline
August 08, 2024 09:00 ET
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Samba TV
SAN FRANCISCO, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading provider of omniscreen advertising and analytics, today released its latest State of Viewership Report for the first half of...
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool
July 08, 2024 09:00 ET
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Samba TV
NEW YORK and SAN FRANCISCO, July 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA)....
Samba TV Studies Find That Snapchat Campaigns Provided 84% Lift in Driving Audiences to Watch TV Shows and Movies
July 01, 2024 12:30 ET
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Samba TV
SAN FRANCISCO, July 01, 2024 (GLOBE NEWSWIRE) -- Snap and Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, have announced new research results that show...
Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
May 01, 2024 14:30 ET
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Samba TV
SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s...
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
April 04, 2024 09:47 ET
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Samba TV
SAN FRANCISCO, April 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled critical new technology to arm...
Samba TV Announces Integration with Meta for Lift Measurement
March 26, 2024 10:45 ET
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Samba TV
SAN FRANCISCO, March 26, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been...
Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024
February 08, 2024 09:00 ET
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Samba TV
SAN FRANCISCO, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report,...
Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market
January 08, 2024 08:00 ET
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Samba TV
SAN FRANCISCO, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with HyphaMetrics, the...
Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship
January 04, 2024 09:00 ET
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Samba TV
Enlightening Results for Lenovo™ as an Early Adoptee of Samba TV’s Generative AI to Gain Insights from its Formula 1® Sponsorship SAN FRANCISCO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the...
Snap Inc. Selects Samba TV as a Preferred Measurement Partner
January 03, 2024 08:00 ET
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Samba TV
SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc.,...