Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending
September 21, 2023 08:00 ET
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Samba TV
SAN FRANCISCO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX. The report provides valuable...
Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers
August 09, 2023 08:00 ET
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Samba TV
SAN FRANCISCO, Aug. 09, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 45...
Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch
June 20, 2023 09:46 ET
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Samba TV
SAN FRANCISCO, June 20, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its State of Diversity on TV report, an analysis of representation...
New Samba TV Analysis Provides Inside Look on How to Drive Performance Level Campaigns Targeting Gen Z Audiences
May 08, 2023 12:00 ET
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Samba TV
SAN FRANCISCO, May 08, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, today released a new analysis in part from a...
TikTok and Samba TV Release New Measurement Study Showcasing TikTok’s Effectiveness Driving Entertainment Consumption through Linear and Third Party Streaming Platforms
April 27, 2023 09:03 ET
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Samba TV
SAN FRANCISCO, April 27, 2023 (GLOBE NEWSWIRE) -- Samba TV and TikTok released today the findings of a first of its kind partnered study measuring the effectiveness of advertising on the global...
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
April 21, 2023 12:33 ET
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Samba TV
SAN FRANCISCO, April 21, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced today it is partnering with Epsilon, a...
Samba TV Continues International Expansion, Launches First TV Measurement & Attribution Partnership in France with Admo.tv
April 18, 2023 08:00 ET
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Samba TV
SAN FRANCISCO, April 18, 2023 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television data and measurement, announced a new strategic partnership with Admo.tv, a European leader in TV...
Samba TV Data Shows Slight Viewership Bump for Super Bowl LVII For NFL & FOX
February 13, 2023 10:00 ET
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Samba TV
SAN FRANCISCO, Feb. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television technology powering real-time measurement and omniscreen audience insights, today released U.S. linear...
Samba TV’s State of Viewership Report Finds Linear Television Plummets to Seven Quarter Low as Cord Cutters/Nevers Make Up Majority of U.S. Population
February 13, 2023 08:00 ET
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Samba TV
SAN FRANCISCO, Feb. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 47...
Samba TV and MiQ Reach Multi-year Commercial Agreement
January 13, 2023 08:05 ET
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Samba TV
SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner,...