Weakened Economy Makes Radio a 'Critical Component' for Integrated Marketing Communications Campaigns, Says TMPG WHITE PLAINS, N.Y., Feb. 6, 2008 (PRIME NEWSWIRE) -- In a declining economy where people have less to spend on products and services, suppliers need to consider non-traditional radio as an essential...

'Content Engineering' -- Message Development for Effective Promotional Campaigns -- Needs Modernization, Says TMPG WHITE PLAINS, N.Y., Jan. 9, 2008 (PRIME NEWSWIRE) -- "Content Engineering" is rapidly becoming more than just a catchy phrase in the development of sophisticated marketing communications campaigns,...

Radio is the Prime Mover in 'Word Of Mouth' Marketing Promotions, According to TMPG's Mike Valentino WHITE PLAINS, N.Y., Dec. 11, 2007 (PRIME NEWSWIRE) -- While "Word Of Mouth" (WOM) is rapidly becoming a key ingredient in almost all integrated marketing promotions, the key to a successful campaign...

TMPG Names Cathy Egan New SVP of Business Development; Egan Was Top Executive At ABC-TV National Television Sales WHITE PLAINS, N.Y., Nov. 27, 2007 (PRIME NEWSWIRE) -- TMPG, Inc., the multi-award winning independent media promotion company, has announced the appointment of Cathy Egan as Senior Vice President of...

Use of Non-Traditional Radio in Marketing Promotions Will Increase by 25 Percent in 2008, According to TMPG WHITE PLAINS, N.Y., Nov. 7, 2007 (PRIME NEWSWIRE) -- The use of non-traditional radio in major national and regional marketing promotions will increase 25 percent over the next year as advertisers...