TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps
November 17, 2022 10:00 ET
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TVision
New York City, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, introduces CTV Campaign Measurement, giving advertisers, media...
TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies
November 15, 2022 07:00 ET
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TVision
New York City, Nov. 15, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, today announced it closed an investment round of $16mm for the continued...
New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving
July 19, 2022 14:03 ET
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TVision
New York City, July 19, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, released its semi-annual report: “The State of CTV Advertising”...
TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
May 18, 2022 12:20 ET
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TVision
New York City, May 18, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, announced Ad Scoreboard, an easy-to-use, low-cost, SaaS platform...
Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season
April 26, 2022 09:15 ET
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TVision
New York City, April 26, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ:...
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data
February 22, 2022 16:56 ET
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TVision
New York, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, and Mediahub Worldwide have announced a strategic partnership making it...
Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes
December 07, 2021 10:30 ET
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TVision
New York City, Dec. 07, 2021 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, and Realeyes, a leader and pioneer in computer vision and...
TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry
October 04, 2021 10:00 ET
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TVision
New York City, Oct. 04, 2021 (GLOBE NEWSWIRE) -- TVision, the TV measurement company, and Gemius, an international research and technology company providing media measurement for digital and...
TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year; USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best on CTV
June 24, 2021 09:30 ET
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TVision
New York City, June 24, 2021 (GLOBE NEWSWIRE) -- TVision, the TV measurement company, unveiled its new CTV Advertising Report. The data, based on TVision’s single source panel which measures TV...
TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps; Removes Linear and CTV Silos for Comprehensive Planning
June 24, 2021 09:30 ET
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TVision
New York City, June 24, 2021 (GLOBE NEWSWIRE) -- TVision, the TV measurement company, introduced today its new CTV Planning tool which allows marketers to evaluate viewer engagement across both...