TikTok’s Impact on Brand Attitudes and Performance Outcomes Grows
June 13, 2024 09:48 ET
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DISQO, Inc.
New DISQO insights reveal the impact of TikTok ads on consumer attitudes and purchase behaviors.
DISQO Welcomes Neil Graham as Chief Revenue Officer
June 04, 2024 07:00 ET
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DISQO, Inc.
DISQO hires Neil Graham as Chief Revenue Officer to lead its sales function as the company scales its brand experience platform.
New Study from eye square and Screenforce Shows Varying Levels of Advertising Effectiveness at Different Times of Day
March 19, 2024 09:30 ET
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Eye Square Inc.
NEW YORK, March 19, 2024 (GLOBE NEWSWIRE) -- eye square, a leading provider of market and media research solutions based in Berlin, today announced the release of a new study conducted together with...
DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data
March 11, 2024 07:00 ET
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DISQO, Inc.
Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data to strength cross-media ad measurement.
DISQO Named Among Ad Age’s Best Places to Work
January 22, 2024 09:58 ET
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DISQO, Inc.
Brand experience platform DISQO is again recognized by leading advertising industry trade publication Ad Age on their Best Places to Work list.
New DISQO Insights: Brands Face Consumer Apprehension Headwinds in 2024
December 18, 2023 07:00 ET
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DISQO, Inc.
DISQO released a new report revealing the top consumer trends of 2024 that brands should consider in the new year.
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
March 15, 2023 09:03 ET
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EDO, Inc.
NEW YORK, March 15, 2023 (GLOBE NEWSWIRE) -- Hallmark Media and EDO, the TV outcomes company, today announced a measurement partnership focused on Hallmark Channel and Hallmark Movies &...
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
March 01, 2022 09:01 ET
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EDO, Inc.
SAN FRANCISCO and NEW YORK, March 01, 2022 (GLOBE NEWSWIRE) -- EDO, Inc., a data, measurement, and analytics software company serving brands, agencies and all major TV network groups, today formally...
Univision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
December 01, 2021 09:02 ET
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EDO, Inc.
MIAMI and NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency...
EDO Expands Fox Corporation Collaboration into Convergent TV
November 10, 2021 09:02 ET
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EDO, Inc.
NEW YORK, Nov. 10, 2021 (GLOBE NEWSWIRE) -- In an effort to more holistically measure media performance across linear and streaming TV, EDO, Inc., the advertising data, measurement, and analytics...