iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
May 18, 2022 09:00 ET | Singular
SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
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FatTail Announces Deals Marketplace to Expand Access to Programmatic Deals for Buyers and Sellers
May 17, 2022 09:00 ET | FatTail, Inc.
LOS ANGELES, May 17, 2022 (GLOBE NEWSWIRE) -- FatTail, an enterprise technology company with a decades-long track record of powering premium advertising supply for the world’s leading publishers,...
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SeenThis Selected as an LVMH Innovation Award Finalist for Media and Brand Awareness
May 09, 2022 08:16 ET | SeenThis
STOCKHOLM, Sweden, May 09, 2022 (GLOBE NEWSWIRE) -- Today, SeenThis, a creative technology company offering innovative, streaming solutions for digital advertising and content, has been selected as...
AdPredictive Welcomes Ali Levitan as EVP Business Development and Growth
April 27, 2022 09:00 ET | AdPredictive
NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) -- AdPredictive, a market-leading customer intelligence platform, announced today it has welcomed Ali Levitan as EVP Business Development and Growth,...
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Amobee Expands Video-Led Company Strategy Through Global Partnership with SeenThis to Deliver Adaptive Streaming Advertising at Scale
April 20, 2022 03:01 ET | SeenThis
NEW YORK, April 20, 2022 (GLOBE NEWSWIRE) -- The fast-evolving demand of video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout...
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Kargo Adds Attention Advertising With Acquisition of Parsec
March 31, 2022 10:01 ET | Kargo
NEW YORK, March 31, 2022 (GLOBE NEWSWIRE) -- Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers...
Prizeout Announces Finalization of Series B Funding
March 31, 2022 07:00 ET | Prizeout
NEW YORK, March 31, 2022 (GLOBE NEWSWIRE) -- First-in-class ad-tech company Prizeout Corp. (Prizeout) announced it has concluded a $25 million Series B fundraising round. The funding was finalized...
Prizeout Announces Integration with Q2’s Digital Banking Platform
March 16, 2022 09:33 ET | Prizeout
Prizeout’s integration brings benefits directly to the local communities of Q2’s banking partners. NEW YORK, March 16, 2022 (GLOBE NEWSWIRE) -- Prizeout Corp. (Prizeout), an innovative ad-tech...
LockerDome Rebrands as Decide, Introduces Machine Learning and Decision Platform Decision Marketplace℠ to Power Digital Ads
February 07, 2022 10:05 ET | Decide
ST. LOUIS, Feb. 07, 2022 (GLOBE NEWSWIRE) -- LockerDome has today announced its relaunch as Decide (decide.co), reflecting its growing ambition to develop machine learning technologies that automate...
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Tania Leil O’Brien Joins Environics Analytics As Chief Marketing Officer
January 24, 2022 08:30 ET | Environics Analytics
TORONTO, Jan. 24, 2022 (GLOBE NEWSWIRE) -- Experienced marketer, Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the...