Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are Turning to Finance, Procurement to Lead the Effort
October 22, 2018 10:00 ET
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Proof Analytics
All but one of the 400+ C-suite respondents said they believe in the power of great marketing and communications to create business valueMost leaders said that their marketing team had failed to...
Engine Group Rebrands as Engine to Deliver Data-Driven Marketing Solutions for Brands, Agencies and Publishers
July 25, 2018 10:25 ET
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Engine
NEW YORK, July 25, 2018 (GLOBE NEWSWIRE) -- Marketing solutions company Engine Group announced today that the company in the U.S. has evolved its business model to be built around integrated,...
Allison+Partners First Global Agency to Adopt Proof Analytics
May 15, 2018 09:45 ET
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Proof Analytics
PHOENIX, Ariz., May 15, 2018 (GLOBE NEWSWIRE) -- Proof Analytics announced today that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics...
DigitasLBi Changes its Name to “Digitas,” Signaling a Unified Global Agency
March 12, 2018 14:27 ET
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DigitasLBi
New York, March 12, 2018 (GLOBE NEWSWIRE) -- DigitasLBi, a connected marketing agency owned by Publicis Groupe, announces today it will drop LBi from its name and return to the name Digitas. Since...
CAKE by Accelerize Joins Global Performance Marketing Community as a Leading Sponsor at Affiliate Summit West
January 02, 2018 08:30 ET
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Accelerize
NEWPORT BEACH, CA, Jan. 02, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company’s participation as both a...
Adtegrity Taps Industry Veteran, Jonathan Slavin, as Chief Revenue Officer
July 19, 2017 08:00 ET
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Adtegrity
GRAND RAPIDS, Mich., July 19, 2017 (GLOBE NEWSWIRE) -- Grand Rapids, MI based media solutions company, Adtegrity, announced that industry veteran, Jonathan Slavin, has joined the executive team as...
Sizmek to Acquire Rocket Fuel, Creating Industry’s First Predictive Omni-Channel Marketing Platform Serving Agencies and Brands
July 18, 2017 08:00 ET
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Sizmek Inc.
NEW YORK, July 18, 2017 (GLOBE NEWSWIRE) -- Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced it has...
Top Agency Leader Mark Hass Joins Proof as Advisor and Evangelist
June 13, 2017 09:45 ET
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Proof Mark, Inc.
“Over the next five years, marketing and PR agencies that can show that they deliver provable business impact will win significant market share. Those that just continue to sell marketing and PR...
Sizmek and Fuisz Video Partner to Enable Seamless Shoppable Video Ad Serving and Reporting
August 24, 2016 11:42 ET
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Sizmek Inc.
AUSTIN, Texas, Aug. 24, 2016 (GLOBE NEWSWIRE) -- Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced a partnership with interactive video solutions...
Active Men's Health Month Comes to a Close
June 30, 2016 14:17 ET
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Men's Health Network
WASHINGTON, June 30, 2016 (GLOBE NEWSWIRE) -- Celebrated every year in June, Men's Health Month festivities and awareness activities reached new heights in 2016. Though Men's Health Month is coming to...