AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
May 22, 2024 09:00 ET | AdRoll
AdRoll and Improvado launch Cross-Channel Attribution, enabling centralized metrics, streamlined campaign analysis and better budgeting decisions.
FullThrottle_PrimaryLogo.jpg Introduces SafeMatch™ to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution
January 03, 2024 10:00 ET | FullThrottle Technologies, LLC
PHILADELPHIA, Jan. 03, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target...
ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
November 16, 2023 09:00 ET | ChannelMix
ChannelMix launches Marketing Impact Modeling™—revolutionizing media mix modeling with AI, real-time optimization for a third-party cookiesless future.
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Opturo Announces U.S. Patent for its Application Building Technology
August 22, 2023 12:00 ET | Opturo
Sarasota, FL, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Opturo, a leading provider of investment analytics and data management solutions, announced the issuance of U.S. Patent No. 11,681,504, for the...
Intel 471 and Threatray Announce Joint Research Collaboration
December 13, 2022 09:00 ET | Threatray AG
WILMINGTON, Del. and BIEL-BIENNE, Switzerland, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Intel 471, the premier provider of cyber threat intelligence for leading intelligence, security, and fraud teams...
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
May 25, 2022 09:00 ET | TVDataNow
SAN FRANCISCO, May 25, 2022 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused attribution solution that provides the...
Fixing SKAdNetwork
iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
May 18, 2022 09:00 ET | Singular
SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
Singular Private Cloud
Industry-First: Singular Launches Singular Private Cloud for Marketing Measurement
December 03, 2021 09:30 ET | Singular
SAN FRANCISCO, Dec. 03, 2021 (GLOBE NEWSWIRE) -- Singular is launching Singular Private Cloud for marketing measurement after 18 months of private beta with leading mobile games companies. This...
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Fospha Marketing Have Announced the Release of Their Latest Product Update
November 30, 2021 10:33 ET | Fospha Marketing
NEW YORK, Nov. 30, 2021 (GLOBE NEWSWIRE) -- Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of...
TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
November 16, 2021 09:00 ET | TVDataNow
SAN FRANCISCO, Nov. 16, 2021 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced today Amit Saraf has joined the company as its new Chief...