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TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
May 25, 2022 09:00 ET | TVDataNow
SAN FRANCISCO, May 25, 2022 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused attribution solution that provides the...
iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue
May 18, 2022 09:00 ET | Singular
SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
Industry-First: Singular Launches Singular Private Cloud for Marketing Measurement
December 03, 2021 09:30 ET | Singular
SAN FRANCISCO, Dec. 03, 2021 (GLOBE NEWSWIRE) -- Singular is launching Singular Private Cloud for marketing measurement after 18 months of private beta with leading mobile games companies. This...
Fospha Marketing Have Announced the Release of Their Latest Product Update
November 30, 2021 10:33 ET | Fospha Marketing
NEW YORK, Nov. 30, 2021 (GLOBE NEWSWIRE) -- Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of...
TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
November 16, 2021 09:00 ET | TVDataNow
SAN FRANCISCO, Nov. 16, 2021 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced today Amit Saraf has joined the company as its new Chief...
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Semcasting Adds HealthWise Data Insights into AudienceDesigner
June 28, 2021 09:00 ET | Semcasting
NORTH ANDOVER, Mass., June 28, 2021 (GLOBE NEWSWIRE) -- Semcasting, creators of the patented IP, location and device-targeting Smart ZonesĀ® technology, today announced that HealthWise Data,...
Hearst Television Statement on Impressions-based Currency for Local Broadcast TV
June 08, 2021 09:48 ET | Hearst
NEW YORK, June 08, 2021 (GLOBE NEWSWIRE) -- Eric Meyrowitz, Senior Vice President, Sales, Hearst Television, released the following statement regarding the adoption of impressions-based selling and...
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New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions
May 19, 2021 10:21 ET | DISQO
GLENDALE, Calif., May 19, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to...
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New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions
May 19, 2021 10:00 ET | DISQO
GLENDALE, Calif., May 19, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to...
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Semcasting Launches Activate: Self-Serve Identity Resolution, Audience Design and Attribution in an Integrated Platform
October 21, 2020 09:00 ET | Semcasting
Brings brand control to first-party audience onboarding using a federated user ID with better match rates and same-day time-to-market. NORTH ANDOVER, Mass., Oct. 21, 2020 (GLOBE NEWSWIRE) --...