TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
November 16, 2021 09:00 ET | TVDataNow
SAN FRANCISCO, Nov. 16, 2021 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced today Amit Saraf has joined the company as its new Chief...
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Semcasting Adds HealthWise Data Insights into AudienceDesigner
June 28, 2021 09:00 ET | Semcasting
NORTH ANDOVER, Mass., June 28, 2021 (GLOBE NEWSWIRE) -- Semcasting, creators of the patented IP, location and device-targeting Smart Zones® technology, today announced that HealthWise Data,...
Hearst Television Statement on Impressions-based Currency for Local Broadcast TV
June 08, 2021 09:48 ET | Hearst
NEW YORK, June 08, 2021 (GLOBE NEWSWIRE) -- Eric Meyrowitz, Senior Vice President, Sales, Hearst Television, released the following statement regarding the adoption of impressions-based selling and...
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New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions
May 19, 2021 10:21 ET | DISQO
GLENDALE, Calif., May 19, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to...
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New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions
May 19, 2021 10:00 ET | DISQO
GLENDALE, Calif., May 19, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to...
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Semcasting Launches Activate: Self-Serve Identity Resolution, Audience Design and Attribution in an Integrated Platform
October 21, 2020 09:00 ET | Semcasting
Brings brand control to first-party audience onboarding using a federated user ID with better match rates and same-day time-to-market. NORTH ANDOVER, Mass., Oct. 21, 2020 (GLOBE NEWSWIRE) --...
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Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard
July 14, 2020 12:00 ET | Wrapify
SAN DIEGO, July 14, 2020 (GLOBE NEWSWIRE) -- Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its...
Claritas and E Source Join Forces to Help Energy and Water Companies Create More-Powerful Marketing Campaigns Through Superior Customer Data
June 12, 2020 11:15 ET | Claritas
Cincinnati, OH, June 12, 2020 (GLOBE NEWSWIRE) -- CINCINNATI, OH — June 12, 2020— Claritas, a leading data-driven company that helps organizations improve their marketing return on investment, and...
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MNI Targeted Media Launches CannabX, a Programmatic Ad Exchange for the Cannabis Industry
April 14, 2020 09:00 ET | MNI Targeted Media Inc.
STAMFORD, Conn., April 14, 2020 (GLOBE NEWSWIRE) -- MNI Targeted Media Inc., a division of the Meredith Corporation and a targeted media strategy, planning and buying company, launched CannabX, its...
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV
February 18, 2020 10:30 ET | Claritas
Cincinnati, OH, Feb. 18, 2020 (GLOBE NEWSWIRE) -- In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty...