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Top Agency Leader Mark Hass Joins Proof as Advisor and Evangelist
June 13, 2017 09:45 ET | Proof Mark, Inc.
“Over the next five years, marketing and PR agencies that can show that they deliver provable business impact will win significant market share. Those that just continue to sell marketing and PR...
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Opturo Announces Significant Performance Analytics Enhancement
July 06, 2016 07:00 ET | Opturo
Sarasota, FL, July 06, 2016 (GLOBE NEWSWIRE) -- Opturo, Inc, an enterprise data management software provider of performance, attribution and risk analytics, today announced a significant new...
Simulmedia Activates Nielsen Catalina Solutions' CPG Purchase Data for National TV Ad Inventory
October 15, 2014 08:00 ET | Simulmedia
NEW YORK, Oct. 15, 2014 (GLOBE NEWSWIRE) -- Simulmedia, a pioneer in bringing audience targeting to television advertising, and Nielsen Catalina Solutions, a leader in data-driven marketing, announced...
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Opturo's Performance & Attribution Improves AIMCo's Investment Process
July 12, 2013 10:37 ET | Opturo
BOSTON, July 12, 2013 (GLOBE NEWSWIRE) -- Senior management at AIMCo, a major client and user of Opturo, Inc.'s Performance & Attribution system, has published an article explaining how AIMCo has...
DataXu Announces DX3: The First Enterprise Digital Marketing Management Platform
November 07, 2011 08:00 ET | DataXu
BOSTON, MA--(Marketwire - Nov 7, 2011) - DataXu (www.dataxu.com) today announced the launch of DX3. DX3 is the only fully-integrated digital marketing management platform. DX3 enables marketers to...
Powerful Attribution Technology from Dotomi Demonstrates Precise Ad Conversion Lift and Value by Channel
January 05, 2010 07:00 ET | Dotomi, Inc.
CHICAGO, Jan. 5, 2010 (GLOBE NEWSWIRE) -- Dotomi, Inc. (www.dotomi.com), the leader in personalized media that's more relevant for consumers and more efficient for advertisers, today announced its...