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April 22, 2020 12:13 ET | Source: Trex Company, Inc

Trex Brand Strength Reinforced by Two High-Profile Industry Reports

WINCHESTER, Va., April 22, 2020 (GLOBE NEWSWIRE) -- The composite decking category has never been more competitive, but there’s no question as to which brand industry professionals prefer most....
October 10, 2017 09:15 ET | Source: Landor

First quantitative M&A brand study of S&P Global 100 shows 74 percent rebrand post-acquisition; sector, deal size, and appetite key factors

The Landor M&A Brand Study is a first in providing an objective benchmark for the relationship between acquisitions and brand evolution.Shows specific acquirer trends by industry; consumer...
June 26, 2012 16:50 ET | Source: NewMediaMetrics

NewMediaMetrics's 360 Cross-Platform Emotional Attachment(TM) Study Released

NEW YORK, NY--(Marketwire - Jun 26, 2012) - Brand strategy firm NewMediaMetrics today released the findings of its fifth annual 360 Cross-Platform Emotional Attachment™ (EA) study, which...