PM Digital Study Finds That Despite Tough Economy, Luxury Brands Leading Digital Marketing Charge
September 19, 2012 14:00 ET | PM Digital
NEW YORK, NY--(Marketwire - Sep 19, 2012) - E-commerce is having a significant impact on the overall growth of the luxury retail category, even during a weak economy, according to a study released...
MEC Access Releases Partnership Intelligence(TM): Revolutionary New Tool for Brands and Partnerships
July 25, 2012 09:54 ET | MEC
NEW YORK, NY--(Marketwire - Jul 25, 2012) - MEC Access, www.mecglobal.com, the leading sports, entertainment and cause marketing business, today launched a proprietary new research and analysis...
Napkin Labs Announce
Napkin Labs Announces Storybook Facebook App
June 28, 2012 12:30 ET | Napkin Labs
BOULDER, CO--(Marketwire - Jun 28, 2012) - Napkin Labs knows that great brands are great storytellers. Stories evoke emotion and become the focal point of a brand's message, letting customers hone...
JiWire Unleashes Mobile Ads for Access
June 05, 2012 14:00 ET | JiWire
SAN FRANCISCO, CA--(Marketwire - Jun 5, 2012) - Today at the Street Fight Summit West, JiWire, the leading location-based mobile advertising company, announced Mobile Ads for Access, a unique...
UTalkMarketing Changes Name to The Knowledge Engineers and Launches Two Digital Training Platforms
March 27, 2012 11:00 ET | The Knowledge Engineers
NEW YORK, NY--(Marketwire - Mar 27, 2012) - The Knowledge Engineers, the world's leading provider of digital training and knowledge, today launched its new company name and website...
Wealthy European Consumers Rank Luxury Hotel, Handbag and Fashion Brands; Loro Piana Loved by Women and Men, Hermès Earns Highest Handbag Score
November 02, 2011 11:30 ET | Luxury Institute, LLC
NEW YORK, NY--(Marketwire - Nov 2, 2011) - A new series of Luxury Brand Status Index (LBSI) surveys from the independent and objective New York City-based Luxury Institute reveals firsthand...
NewMediaMetrics Inc. Releases Data Showing Mobile App, TV, Print and Other Platform Preferences for Consumers of Major Brands
September 14, 2011 16:02 ET | NewMediaMetrics
NEW YORK, NY--(Marketwire - Sep 14, 2011) - Automotive marketers who want to select the best type of mobile app on which to reach female consumers, should consider choosing a social networking or...
Brunner Launches BHiveLab
June 30, 2011 10:37 ET | Brunner
PITTSBURGH, PA--(Marketwire - Jun 30, 2011) - Independent, full-service advertising agency, Brunner, today announced the launch of BHiveLab, a think tank collaboration of brands, digital...
Hearst Corporation Announces Opening of The App Lab, a Mobile Media Development Center in Hearst Tower
June 09, 2011 10:30 ET | Hearst Corporation
NEW YORK, NY--(Marketwire - Jun 9, 2011) - Hearst Corporation today announced the opening of The App Lab at Hearst Tower in New York City. A state-of-the-art media lab and interactive learning...
New Study Shows Boomers Look for Optimism and Social Conscience in Brands
April 13, 2011 14:35 ET | The Geppetto Group
NEW YORK, NY--(Marketwire - Apr 13, 2011) - With the financial crisis of the past few years still looming over burnt-out adults looking for an escape, and mass media and technology making a play for...