The Big Wave is Here When it Comes to Content Management and Strategy
June 02, 2021 10:00 ET | Content Marketing Institute
NEW YORK, June 02, 2021 (GLOBE NEWSWIRE) -- Content Marketing Institute just released its 2021 Content Management and Strategy Survey, which offers a snapshot of how marketers use technology tools...
Manufacturing Content Marketers Shift Gears in a COVID World 
November 18, 2020 09:00 ET | Content Marketing Institute
NEW YORK, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Manufacturing content marketers are doing the big things to adapt in a COVID-19 world, including making changes and adjustments to their messaging...
New Research Details How B2B Content Marketers are Responding to COVID-19
September 30, 2020 09:00 ET | Content Marketing Institute
NEW YORK, Sept. 30, 2020 (GLOBE NEWSWIRE) -- Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report which includes insights into how content marketers...
Tech Marketers Reveal Their Secret Weapons for Content Marketing Success
March 11, 2020 10:00 ET | Content Marketing Institute
Content Marketing Institute Releases New Research on Technology Content Marketing NEW YORK, March 11, 2020 (GLOBE NEWSWIRE) -- Technology marketers continue to make progress with their content...
Agencies Increasingly Using Paid Social to Market Their Firms
February 26, 2020 09:00 ET | Content Marketing Institute
NEW YORK, Feb. 26, 2020 (GLOBE NEWSWIRE) -- A whopping 76% of agency professionals surveyed reported using paid channels to distribute content to market their firm in the previous 12 months. The...
Content Marketing Plays a Role in Creating Optimal Customer Experiences for Enterprises
February 05, 2020 09:00 ET | Content Marketing Institute
NEW YORK, Feb. 05, 2020 (GLOBE NEWSWIRE) -- Every brand wants customers who buy its products or services again and again. To help, enterprise marketers should deliver great content experiences at...
B2C Marketers Begin to Get Some Serious Traction with Content Marketing
December 11, 2019 09:00 ET | Content Marketing Institute
CLEVELAND, Dec. 11, 2019 (GLOBE NEWSWIRE) -- B2C marketers are progressing nicely using content marketing as a key piece of their strategy, but many still struggle moving content performance from...
Despite Challenges Manufacturing Content Marketers Are Feeling More Successful
November 06, 2019 09:00 ET | Content Marketing Institute
CLEVELAND, Nov. 06, 2019 (GLOBE NEWSWIRE) -- While they face challenges, the outlook appears to be optimistic for manufacturing content marketers. That’s a key takeaway from the brand new...
B2B Content Marketers Need to Move Beyond the Top-of-the-Funnel
October 22, 2019 09:00 ET | Content Marketing Institute
CLEVELAND, Oct. 22, 2019 (GLOBE NEWSWIRE) -- Most B2B marketers use content marketing successfully to achieve top-of-the-funnel goals such as brand awareness and audience education. But they are...
Agencies See Growth in Content Marketing Business
June 19, 2019 09:00 ET | Content Marketing Institute
CLEVELAND, June 19, 2019 (GLOBE NEWSWIRE) -- Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural...