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June 26, 2024 11:38 ET | Source: Research and Markets

Global Pharmaceutical Marketing Industry Research Report 2024-2030: Market Size Projections for Conference Marketing, PPC Advertising, Print Advertising, Social Media Campaigns, TV Commercials, and More

Dublin, June 26, 2024 (GLOBE NEWSWIRE) -- The "Global Pharmaceutical Marketing Market by Category (Conference Marketing, PPC Advertising, Print Advertising), Distribution (Generic Drug Marketing,...
April 05, 2017 10:14 ET | Source: Cutting Edge Information

How Pharma Companies Use Digital Marketing and Direct-to-Consumer Advertising During Phase 3

RESEARCH TRIANGLE PARK, NC--(Marketwired - April 05, 2017) - In addition to using medical science liaisons (MSLs) to engage the medical research community, many surveyed pharmaceutical companies have...
December 08, 2016 07:53 ET | Source: Cutting Edge Information

Digital Marketing and Direct-to-Consumer Advertising is a Growing Component in the Pharma Industry

RESEARCH TRIANGLE PARK, NC--(Marketwired - December 08, 2016) - Contrary to initial misgivings about digital and social channels, they have become an increasingly popular part of healthcare...
August 18, 2016 07:41 ET | Source: Cutting Edge Information

Nine out of 10 Pharmas Wait Until Phase 3 to Complete Commercial Risk Assessment Activities

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 18, 2016) - The vast majority (88%) of surveyed pharmaceutical companies do not complete commercial risk assessment activities until Phase 3...
June 16, 2016 08:36 ET | Source: Cutting Edge Information

80% of Pharma Companies Have New Product Planning Groups on Brand Commercialization Committees During Early-Stage Development

RESEARCH TRIANGLE PARK, NC--(Marketwired - June 16, 2016) - A new study of pharmaceutical brand teams found that during the Pre-Clinical and Phase I stages of development, 80% of surveyed companies'...