TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries
March 16, 2023 08:00 ET | TransUnion
CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the expansion of its TruAudience™ marketing solutions line of business which provides marketers, media companies,...
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Purchases and Discovery Among Top Drivers According to Newly Released M&C Saatchi Performance TikTok Report “What TikTok Users Want: The Essential Guide for Performance Marketers”
January 26, 2023 09:00 ET | M&C Saatchi Performance
NEW YORK, Jan. 26, 2023 (GLOBE NEWSWIRE) -- M&C Saatchi Performance, a leading global performance marketing agency connecting brands to today’s connected consumers, unveiled findings from its...
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Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
December 08, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
May 04, 2022 09:00 ET | Upwave
SAN FRANCISCO, May 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new module to the Upwave brand...
BLOCKBOARD Presents: The UpNEXT; May 5th, 2022, 4 p.m. at the Friars Club
May 02, 2022 17:00 ET | BLOCKBOARD
NEW YORK, May 02, 2022 (GLOBE NEWSWIRE) -- BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT. This event will take...
Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources
April 26, 2022 15:52 ET | YourMarketer LLC
New York, New York, United States, April 26, 2022 (GLOBE NEWSWIRE) -- Survey results found 52% of marketers felt the pandemic left the department with more work and less resources. SJT Marketing...
Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts
April 04, 2022 09:00 ET | Upwave
SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising...
Upwave and the Ad Council Collaborate to Measure Impact of Campaigns
March 23, 2022 09:00 ET | Upwave
SAN FRANCISCO, March 23, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad...
Upwave Launches Customer Forecast Industry-First Metric to Empower Marketers With the Most Comprehensive Data for Driving Future Customer Growth
January 18, 2022 09:00 ET | Upwave
SAN FRANCISCO, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading brand analytics platform for marketers, today announced the launch of its new platform feature Customer Forecast, designed to...
Greater Flexibility & Improved Mental Wellbeing Top Drivers Behind Great Resignation Trend According to First Annual GrowTal "The State of Freelancing" Report
October 20, 2021 09:00 ET | GrowTal
LOS ANGELES, Oct. 20, 2021 (GLOBE NEWSWIRE) -- The “Great Resignation” trend, the movement where employees are voluntarily leaving their jobs in response to the COVID-19 pandemic, is being driven in...