Eyetracking Heatmaps Show Ad Placement is Key Variable in Building Brand Awareness
April 09, 2008 14:28 ET
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MarketingSherpa
SAN FRANCISCO, April 9, 2008 (PRIME NEWSWIRE) -- An online advertising eyetracking study using Eyetools, Inc.'s heatmaps technology, conducted for "MarketingSherpa's 2008 Online Advertising Handbook +...
Tighter Targeting Best Way to Increase Advertising ROI According to MarketingSherpa 2008 Online Advertising Handbook + Benchmarks
April 08, 2008 08:00 ET
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MarketingSherpa
WARREN, R.I., April 8, 2008 (PRIME NEWSWIRE) -- Serving up ads with the right frequency, adding video to the campaign, and tightly targeting ads are just a few of the latest online ad campaign...
Encyclopedia Britannica Presents Results of 18 Months of A/B Testing at MarketingSherpa Selling Online Subscriptions Summit
April 04, 2008 15:02 ET
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MarketingSherpa
WARREN, R.I., April 4, 2008 (PRIME NEWSWIRE) -- Dan Smith, Senior Vice President, Consumer Marketing for Encyclopedia Britannica, a leading provider of learning and knowledge products, will present...
EEI Communications Details the Process of Successfully Navigating From Print to Online-Only Newsletter At MarketingSherpa Event
April 01, 2008 08:00 ET
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MarketingSherpa
WARREN, R.I., April 1, 2008 (PRIME NEWSWIRE) -- "Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online-Only Subscriber Content," the process of how EEI Communications...
Call for Speakers: MarketingSherpa B-to-B Demand Generation Summits in October 2008
March 12, 2008 08:00 ET
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MarketingSherpa
WARREN, R.I., March 12, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced a call for speakers for its...
MarketingSherpa Announces Confirmed Speakers for Selling Online Subscriptions Summit, May 12-13, 2008
March 10, 2008 08:00 ET
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MarketingSherpa
WARREN, R.I., March 10, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, today announced the first confirmed...
MarketingSherpa Names Winners of 2008 Email Marketing Awards
February 26, 2008 16:29 ET
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MarketingSherpa
MIAMI, Feb. 26, 2008 (PRIME NEWSWIRE) -- At MarketingSherpa's 3rd Annual Email Summit award ceremony held today, Dr. Flint McGlaughlin, Director, MECLABS Group, and Joel Book, Director, ExactTarget,...
MarketingSherpa Shines the Spotlight On 2008's Email Newsletter Mistakes That Nearly Everyone Makes
February 05, 2008 08:00 ET
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MarketingSherpa
WARREN, R.I., Feb. 5, 2008 (PRIME NEWSWIRE) -- MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals, has released its 2008 "MarketingSherpa's Dirty...
MarketingSherpa Email Summit Speaker From JPMorgan to Present Session On Inventing Must-Read Content for B-to-B Newsletters
January 24, 2008 17:33 ET
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MarketingSherpa
WARREN, R.I., Jan. 24, 2008 (PRIME NEWSWIRE) -- MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals, is featuring a session on Inventing Must-Read...
MarketingSherpa 'Selling Online Subscriptions Summit' Announces New York City Venue
January 17, 2008 17:59 ET
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MarketingSherpa
WARREN, R.I., Jan. 17, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced that its 8th annual Selling...