Phoenix Marketing International Creates Unique, Comprehensive Global Advertising Effectiveness Solution with Acquisition of TV Brand Effect Assets from Nielsen
January 08, 2018 10:00 ET
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Phoenix Marketing International
RHINEBECK, N.Y., Jan. 08, 2018 (GLOBE NEWSWIRE) -- Global Advertising and Brand Specialist Phoenix Marketing International (PMI) today announced the acquisition of Nielsen’s TV Brand Effect (TVBE)...
ShopAdvisor Expands Partner Program to Enable Unmatched Mobile Proximity Marketing Solutions
October 10, 2017 09:30 ET
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ShopAdvisor
BOSTON, MA, Oct. 10, 2017 (GLOBE NEWSWIRE) -- ShopAdvisor, Inc, a leader in providing contextualized data and services to power and analyze mobile proximity marketing campaigns, today announced the...
Broadcast-Only TV Homes Grow 41% in Last Five Years
September 11, 2017 08:00 ET
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ION Media Networks, Inc.
ION Media-Commissioned Nielsen Study Confirms Younger, More Diverse Audiences Increasingly Turning to Broadcast Television Report Reinforces ION Media’s Expansion Strategy WEST PALM BEACH, Fla.,...
ASCAP and Nielsen Announce New Strategic Data Agreement
December 19, 2016 13:00 ET
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ASCAP
NEW YORK, NY--(Marketwired - December 19, 2016) - ASCAP, the American Society of Composers, Authors and Publishers, the world leader in performing rights and advocacy for music creators, and Nielsen,...
Vitamins and Supplements Outpace Food in Sales Growth According to GMDC, Nielsen
May 18, 2016 08:15 ET
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GMDC
COLORADO SPRINGS, Colo., May 18, 2016 (GLOBE NEWSWIRE) -- Vitamins and supplements had the largest increase in total store sales over the past two years, according to new data from Nielsen....
GMDC Announces New GMDC/Nielsen GM Hierarchy Data Release
December 09, 2015 16:09 ET
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GMDC
COLORADO SPRINGS, Colo., Dec. 09, 2015 (GLOBE NEWSWIRE) -- The Global Market Development Center and Nielsen announced the much anticipated, latest refresh of its proprietary GMDC/Nielsen General...
Nielsen Confirms that INSP Has Passed the 80 Million Household Threshold
January 26, 2015 12:22 ET
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The Inspirational Networks, Inc.
INDIAN LAND, S.C., Jan. 26, 2015 (GLOBE NEWSWIRE) -- Nielsen has confirmed that as of November 2014, INSP, a provider of wholesome family-based entertainment, is now available in 80.3 million...
New Nielsen Study Reveals Impact of RMG Office Network's Audience
June 11, 2014 14:12 ET
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RMG NETWORKS
DALLAS, TX--(Marketwired - Jun 11, 2014) - RMG NETWORKS (NASDAQ: RMGN), a leading provider of Digital place-based media and digital signage solutions technology, today released data developed with...
Learning Care Group Paves School Readiness Pathway for Preschoolers
April 07, 2014 13:16 ET
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Learning Care Group
NOVI, Mich., April 7, 2014 (GLOBE NEWSWIRE) -- Will your child be ready for kindergarten? How do you know?
Parents' expectations of preschool today go way beyond childcare. To help understand what...
BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling
January 23, 2012 10:07 ET
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BzzAgent
BOSTON, MA--(Marketwire - Jan 23, 2012) - BzzAgent, the social marketing arm of dunnhumby, announces that the company's social marketing campaigns have been successfully evaluated in Marketing Mix...