Smart Brands Use Licensed Products to Engage Consumers as Conventional Marketing Tools Fall Short, Says New Book
November 06, 2018 10:00 ET
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Beanstalk
Too Many Companies “Sell Their Brands Short” by Not Considering Brand Licensing in Their Marketing Strategy, According to The Power of Licensing: Harnessing Brand Equity by Michael Stone, Chairman of...
Gillette Engaged in Deceptive Made in USA Marketing According to Ad Watchdog TINA.org
January 23, 2018 09:32 ET
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truthinadvertising.org
MADISON, CONN, Jan. 23, 2018 (GLOBE NEWSWIRE) -- Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in...
Procter & Gamble Present Donation to American College of Prosthodontists Education Foundation
December 20, 2017 12:17 ET
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American College of Prosthodontists
Chicago, Dec. 20, 2017 (GLOBE NEWSWIRE) -- P&G Crest Oral-B continue their legacy of supporting the dental specialty of prosthodontics by donating a total of $80,000 in 2017 to the American...
United Way Celebrates Corporate Champions of Change
May 14, 2014 10:34 ET
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United Way
Alexandria, May 14, 2014 (GLOBE NEWSWIRE) -- Yesterday, United Way Worldwide recognized eleven companies as
"Outstanding Strategic Partners," celebrating their long-term
commitment, giving,...
SelectNY Welcomes Sara Fahim as Director of Strategy
June 24, 2013 15:40 ET
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SelectNY
LOS ANGELES, CA--(Marketwired - Jun 24, 2013) - SelectNY (www.selectny.com), the largest independent global branding and advertising agency, today announced the appointment of Sara Fahim as...
ReadyU Presents The Ultimate Style Sweepstakes for College Students Nationwide
April 07, 2011 11:00 ET
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Proctor & Gamble
CINCINNATI, OH--(Marketwire - April 7, 2011) - As summer approaches and college courses begin to wind down, Procter & Gamble (P&G) (NYSE: PG) wants to help students prepare for their...
A.G. Lafley, CEO of P&G, to Reveal his Secret to Game-Changing Innovation
February 11, 2008 08:45 ET
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Institute for International Research
BOSTON, MA--(Marketwire - February 11, 2008) - A.G. Lafley, Chairman of the Board & CEO of
P&G, will discuss The Art and Science of Game-Changing Innovation in front
of hundreds of leading...