The Top 3 Pharma Functions Involved in Patient-Centric Initiatives (Apart from Marketing)
July 31, 2017 16:44 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 31, 2017) - Apart from marketing, the most popular functions that are involved in at least 65% of surveyed patient-centric initiatives are brand team,...
Increased Digital Technology Use Emerges as #1 Trend in Patient Centricity
July 10, 2017 18:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 10, 2017) - The largest percentage of surveyed Top 10, Top 50 and small pharmaceutical companies -- 35% -- anticipate increased technology usage in...
Top 10 Pharma Firms More Likely to Establish Dedicated Patient-Centric Marketing Groups
February 01, 2017 07:31 ET
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Cutting Edge Information
DURHAM, NC--(Marketwired - February 01, 2017) - Three out of four surveyed Top 10 pharmaceutical companies have dedicated patient-centric marketing groups in place, according to a recent study...
Half of Global Groups Report Calling on Most Functions to Contribute to the Process of Defining Patient-Centric Ideals
November 03, 2016 09:15 ET
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Cutting Edge Information
DURHAM, NC--(Marketwired - November 03, 2016) - A new study published by Cutting Edge Information revealed that half of all surveyed global pharmaceutical organizations interact with their companies'...
Big Pharma Expanding Patient Centricity through Top-Down Mandates
October 19, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - October 19, 2016) - Drug companies have adopted patient-centric models throughout the pharmaceutical industry. And a new industry study has found that 67% of...
Defining Patient-Centricity Success Metrics & Demonstrating Initiative Value
September 28, 2016 08:31 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - September 28, 2016) - Although patient centricity becomes evermore prevalent in the pharmaceutical industry, companies have yet to settle on a consistent...
Patient-Centric Pharmaceutical Strategies: Drug Companies Allocate Broad Range of Responsibilities to Dedicated Teams
September 01, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - September 01, 2016) - Patient centricity is no longer a buzzword in the pharmaceutical industry. The industry's transition away from brand-focused messages...