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Global Programmatic TV Market 2021: How the US and Europe are Tackling Addressable and Connected TV
April 09, 2021 06:08 ET | Research and Markets
Dublin, April 09, 2021 (GLOBE NEWSWIRE) -- The "The Programmatic TV Market - Addressable TV becoming a Reality" report has been added to ResearchAndMarkets.com's offering. This report analyses the...
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EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering
March 16, 2021 09:00 ET | EDO
New solution marks first-of-its-kind measurement of advertising activity on major advertising-based streaming platforms Secures strategic partnership with Spanish-language content giant Univision...
Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace
March 04, 2021 09:30 ET | Blockgraph
NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) -- Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced...
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Global TV Advertising Market Report 2020: Market is Expected to Decline from $102.02 Billion in 2019 to $96.92 Billion in 2020 Before Recovering by 2023
January 07, 2021 11:03 ET | Research and Markets
Dublin, Jan. 07, 2021 (GLOBE NEWSWIRE) -- The "TV Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering. TV Advertising...
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Consumers Using Paid Streaming Services More as a Result of COVID-19; Trend May Be Here to Stay
June 09, 2020 08:00 ET | TransUnion
CHICAGO, June 09, 2020 (GLOBE NEWSWIRE) -- COVID-19 has brought on many changes in the way people consume media with more than half of Americans (56%) saying they are using paid streaming services...
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NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership
October 30, 2019 18:45 ET | NinthDecimal
SAN FRANCISCO, Oct. 30, 2019 (GLOBE NEWSWIRE) -- NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, today announced a strategic...
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Mediaocean and Operative Announce Pilot for Buyers and Sellers
June 27, 2019 12:09 ET | Operative, Inc.
NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) -- Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies...
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TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
April 03, 2019 08:30 ET | TransUnion
CHICAGO, April 03, 2019 (GLOBE NEWSWIRE) -- Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with...
Source Creative, an Extreme Reach Company, Announces Acquisition of Slate
June 15, 2016 08:59 ET | Extreme Reach
Boca Raton, FL, June 15, 2016 (GLOBE NEWSWIRE) -- Boca Raton, FL, June 15, 2016 – Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and...
Northern Lights Direct: The Libman Company and FlexClean(TM) Take a Shine to DRTV
May 12, 2016 08:00 ET | Northern Lights Direct
CHICAGO, IL--(Marketwired - May 12, 2016) - The Libman Company, an all-American household and commercial cleaning products manufacturer, has teamed up with leading brand-based direct response...