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ABC Owned Television Stations Statement on Impressions-based Currency for Local Broadcast TV
June 01, 2021 09:46 ET | TVB Local Media Marketing Solutions
NEW YORK, June 01, 2021 (GLOBE NEWSWIRE) -- Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, released the following statement regarding...
Global Programmatic TV Market 2021: How the US and Europe are Tackling Addressable and Connected TV
April 09, 2021 06:08 ET | Research and Markets
Dublin, April 09, 2021 (GLOBE NEWSWIRE) -- The "The Programmatic TV Market - Addressable TV becoming a Reality" report has been added to's offering. This report analyses the...
EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering
March 16, 2021 09:00 ET | EDO
New solution marks first-of-its-kind measurement of advertising activity on major advertising-based streaming platforms Secures strategic partnership with Spanish-language content giant Univision...
Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace
March 04, 2021 09:30 ET | Blockgraph
NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) -- Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced...
Global TV Advertising Market Report 2020: Market is Expected to Decline from $102.02 Billion in 2019 to $96.92 Billion in 2020 Before Recovering by 2023
January 07, 2021 11:03 ET | Research and Markets
Dublin, Jan. 07, 2021 (GLOBE NEWSWIRE) -- The "TV Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to's offering. TV Advertising...
Consumers Using Paid Streaming Services More as a Result of COVID-19; Trend May Be Here to Stay
June 09, 2020 08:00 ET | TransUnion
CHICAGO, June 09, 2020 (GLOBE NEWSWIRE) -- COVID-19 has brought on many changes in the way people consume media with more than half of Americans (56%) saying they are using paid streaming services...
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership
October 30, 2019 18:45 ET | NinthDecimal
SAN FRANCISCO, Oct. 30, 2019 (GLOBE NEWSWIRE) -- NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, today announced a strategic...
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Mediaocean and Operative Announce Pilot for Buyers and Sellers
June 27, 2019 12:09 ET | Operative, Inc.
NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) -- Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies...
TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
April 03, 2019 08:30 ET | TransUnion
CHICAGO, April 03, 2019 (GLOBE NEWSWIRE) -- Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with...
Source Creative, an Extreme Reach Company, Announces Acquisition of Slate
June 15, 2016 08:59 ET | Extreme Reach
Boca Raton, FL, June 15, 2016 (GLOBE NEWSWIRE) -- Boca Raton, FL, June 15, 2016 – Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and...