02 21 24 - Demystifying Data Layer - Estimated US Spend on Data, Data Services and Data Architecture
Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’
February 21, 2024 08:30 ET | Winterberry Group
New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation.
02 07 24 - Creative Paradigm Video and Digital Content Spend - Image 1
New Research From Winterberry Group Explores Artificial Intelligence and its Role in Transforming Video and Content Production
February 07, 2024 08:30 ET | Winterberry Group
New Winterberry Group reserach documents the effects that artificial intelligence are having on creative ideation with a focus on digital video production.
U.S. Online Advertising Spending Outlook - 2024
Winterberry Group Announces Annual ‘Outlook’ for Estimated U.S. Ad & Marketing Spend in 2024 – Fueled by Digital Ad Growth, Connected TV, Data Infrastructure Demand & Election Cycle
January 18, 2024 08:32 ET | Winterberry Group
Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.
What Type of CMS Do You and Your Company Utilize Most Today?
Investment in Content Management Systems are Enabling More Omnichannel Experiences Between Brands and Consumers, Says New Report
October 31, 2023 08:35 ET | Winterberry Group
This press release announces new research from Winterberry Group reparding "Content Management Systems: The Key to Omnichannel Experiences."
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New Research on U.S. Direct Mail Underscores Addressability, Measurability and Personalization Attributes of This Original Performance Media Channel
September 20, 2023 08:30 ET | Winterberry Group
NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...
Outlook for B2B Marketing – A Market in Transformation
New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe
June 05, 2023 08:35 ET | Winterberry Group
-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...